• Perpetual Traffic

  • De: Tier 11
  • Podcast

Perpetual Traffic

De: Tier 11
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  • Sumário

  • Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
    Tier 11
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Gestão e Liderança Marketing e Vendas Economia
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Episódios
  • (Part 2)How to Use TikTok Ads The Right Way to Grow Your Business

    (Part 2)How to Use TikTok Ads The Right Way to Grow Your Business
    Sep 20 2024
    Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts talk about the power of measurement, attribution, and lead generation on the platform. Exploring how brands can use TikTok’s tools to understand customer behavior, improve ad performance, and even drive e-commerce sales through TikTok Shops. If you're curious about how TikTok can work for your business, this episode breaks down the strategies and tools that can help you grow. Chapters00:00:00 – Welcome to the Perpetual Traffic Podcast00:00:34 – Connecting with Perpetual Traffic on Telegram00:01:26 – Genealogy Surprises00:02:15 – Introducing TikTok Guests00:03:50 – TikTok's Measurement and Attribution00:10:15 – The Power of Long-Term Attribution on TikTok00:16:31 – TikTok's Evolution and Lead Generation00:21:45 – Lead Generation Strategies on TikTok00:27:00 – Data Connections and Measurement Tools00:33:15 – Introduction to Reporting and Conversion Studies00:34:39 – Framework for Data Connections and Testing00:35:44 – Expanding Partnerships and Ecosystem00:38:25 – Practical Examples of Measurement Tools00:40:28 – Importance of Incrementality Testing00:45:10 – Incrementality Testing and Real Business Results00:52:24 – TikTok Shops and E-commerce Integration00:55:53 – Final Thoughts and RecommendationsLINKS AND RESOURCES:Grow Your Brand with TikTok AdsGet the TikTok Performance & Measurement Checklist!Tier 11 on YouTubeAttribution OverviewShopper ApprovedKnoCommerceBahar Bozdogan on LinkedInSheraz Amin on LinkedInMeet TikTok Symphony, our new Creative AI suiteTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with
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    59 minutos
  • Which ‘Clicks’ Should I Care About in Digital Marketing?

    Which ‘Clicks’ Should I Care About in Digital Marketing?
    Sep 17 2024

    Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking engagement in ads and understanding the impact of outbound clicks. Ralph and Lauren also talk about the often-overlooked value of instant experience ads, a powerful tool for enhancing engagement and reducing costs. For those running ads across multiple platforms, they explain how to use data to refine campaigns and drive better results. Tune in to hear how small tweaks can lead to big gains in digital marketing!

    Chapters

    • 00:00:00 - Welcome! Ralph and Lauren Discuss Exciting Podcast Travel Plans
    • 00:01:22 - Kicking Off the Final Chapter on MPIs
    • 00:02:20 - In-App ROAS: When It Matters and When It Doesn’t
    • 00:03:49 - CPC Breakdown: What Are You Really Paying For?
    • 00:05:53 - Instant Forms and the Meta Metrics Mystery
    • 00:09:17 - The Frustration of Meta’s Untracked Instant Form Clicks
    • 00:13:35 - Deconstructing Click Metrics for Better Ad Performance
    • 00:17:59 - Unlocking the Power of Instant Experience Ads
    • 00:25:55 - Mastering Full Funnel Advertising Strategies
    • 00:31:52 - Wrapping Up with a Call to Action and What’s Next

    LINKS AND RESOURCES:

    • Get Your Marketing Performance Indicators™ Checklist Now!
    • Tier 11 on YouTube
    • Clicks (all)
    • Know the difference between "Clicks (all)" and "Link clicks"
    • Troubleshoot the difference between link clicks and outbound clicks
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Mongoose Media
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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    33 minutos
  • How to Use TikTok Ads The Right Way to Grow Your Business

    How to Use TikTok Ads The Right Way to Grow Your Business
    Sep 13 2024

    Ralph Burns and Lauren Petrullo are discussing TikTok's role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok, and Adolfo Fernández, Global Product Strategy & Operations at TikTok. They talk about how the platform is moving beyond its reputation as a top-of-funnel awareness tool. They also discuss TikTok features aimed at helping businesses achieve full-funnel success, integrating automation, vertical-specific strategies, and enhanced creative tools powered by AI. They focus on the importance of shifting from media-focused metrics to business outcomes, making the case for TikTok as a valuable tool for driving real-world results across industries. This episode is packed with insights for marketers looking to maximize the platform's potential for growing their businesses!

    Chapters:

    • 00:00:00 – Kicking Off the Perpetual Traffic Podcast
    • 00:01:18 – Special TikTok Guests in the House!
    • 00:02:24 – Meet Jorge Ruiz & Adolfo Fernández from TikTok
    • 00:04:37 – TikTok's Growing Influence on Performance Marketing
    • 00:07:24 – Why We’re Redefining What Performance Marketing Means
    • 00:09:00 – Blurring the Lines Between Branding and Performance
    • 00:10:48 – How Consumer Behavior is Changing Marketing Strategies
    • 00:12:32 – The Shift from Media KPIs to Business KPIs
    • 00:14:11 – TikTok's Role in Driving Business Outcomes
    • 00:16:15 – Breaking Free from Last Click Attribution Models
    • 00:18:29 – Convergence of Branding, Commerce, and Performance
    • 00:22:30 – TikTok's Unique Approach to Full Funnel Marketing
    • 00:24:03 – TikTok's Vision: Where Marketing Meets Commerce
    • 00:32:42 – Unlocking the Secrets of Measurement Systems
    • 00:34:45 – How Creative Content Drives Success on TikTok
    • 00:36:48 – TikTok Symphony: AI Meets Human Imagination
    • 00:42:08 – Building a Full Funnel Strategy with TikTok
    • 00:47:29 – Using Post Purchase Surveys for Attribution Mastery
    • 00:51:56 – The Secret Sauce: TikTok’s Unmatched User Engagement
    • 00:56:51 – What’s Next for TikTok? A Peek into the Future of Marketing
    • 01:02:51 – Wrapping Up: Key Takeaways & Final Thoughts

    LINKS AND RESOURCES:

    • Grow Your Brand with TikTok Ads
    • Get the TikTok Performance & Measurement Checklist!
    • Tier 11 on YouTube
    • Attribution Overview
    • Shopper Approved
    • KnoCommerce
    • Jorge Ruiz on LinkedIn
    • Adolfo Fernández on LinkedIn
    • Meet TikTok Symphony, our new Creative AI suite
    • PT on Telegram
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
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    1 hora e 5 minutos
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