Lauren Petrullo welcomes Eddie Maalouf, founder of BAD Marketing, to discuss strategies for navigating the evolving marketing landscape. They talk about how affiliate marketing, influencer trust, and tailored content creation are shifting in 2025, especially for e-commerce, local businesses, and info products. Eddie shares firsthand insights on creating impactful ads, handling post-holiday marketing, and using AI effectively without overcomplicating campaigns. This conversation dives into what's working now and how brands can position themselves for what's next.

Chapters

• 00:00:00 - Kickoff: Welcome to Perpetual Traffic
• 00:01:23 - The Story Behind Eddie Maalouf & Bold Marketing Moves
• 00:04:24 - 2025 Predictions: Affiliate Marketing’s Trust Game
• 00:08:38 - Future-Proofing Info Products
• 00:12:36 - Winning Tactics for Local Business Marketing
• 00:14:00 - Ads That Work for Local Audiences
• 00:17:23 - Post-Black Friday: Next Steps for E-commerce
• 00:18:37 - Upcoming Trends for New Year Sales
• 00:20:02 - Agency Insider: Insights from the Frontlines
• 00:23:47 - Effective Media Buying
• 00:28:10 - AI’s Role in Shaping Marketing
• 00:32:09 - The Evolution of Interactive Advertising
• 00:37:16 - Final Predictions and Takeaways

LINKS AND RESOURCES:

• Eddie Maalouf on LinkedIn
• BAD Marketing
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph talks about the big questions clients are asking as they gear up for 2025: planning strategies, managing campaign expectations, and optimizing ad performance. He breaks down examples from brands across various sectors—covering everything from case studies on large national brands to niche and hospitality businesses. Ralph shares insights on how Tier 11 approaches campaign iterations, creative strategies for user-generated content, and the layered landscape of influencer marketing. This episode is packed with straightforward, no-nonsense advice for making solid marketing moves that can set businesses up for a strong start to the new year.

Chapters

• 00:00:00 - Introduction and Solo Host Spotlight
• 00:00:35 - Preparing for Strategic Shifts in 2025
• 00:01:55 - Frequently Asked Client Questions
• 00:03:49 - National Brand Case Study
• 00:07:29 - Insights from a Hospitality Sector Case
• 00:11:10 - Success Story: Niche Business Tactics
• 00:14:42 - Mastering Campaign Frequency & Strategy
• 00:19:16 - Creating Powerful UGC Content
• 00:25:30 - Levels of Influence: A Guide to Marketing Strategies
• 00:29:35 - Final Thoughts and Audience Connection

LINKS AND RESOURCES:

• Episode 638: The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business
• Episode 637: [‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 Months
• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Billo
• Yotpo
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph and Lauren talk about the value of in-person connections and insights from recent conferences. Ralph shares his experiences from a Smart Marketer event, pointing out the importance of networking beyond scheduled sessions and the impact of an engaged audience. Lauren adds her perspective, gearing up for WebinarCon, where she anticipates learning cutting-edge techniques in webinar funneling. Together, they discuss key takeaways, from maximizing product launches through presales to scaling service offerings without sacrificing quality. Their shared stories have a central message: success often lies in connecting authentically, refining strategies, and staying open to new approaches in marketing and business growth.

Chapters

• 00:00:00 - Welcome to the Perpetual Traffic Podcast
• 00:00:29 - Conference Insights and Energizing Takeaways
• 00:01:29 - WebinarCon: The Power of Webinars
• 00:05:50 - Smart Marketer Event Highlights
• 00:09:52 - Networking and Making Connections
• 00:13:31 - Pre-Sales Strategy for E-commerce
• 00:17:52 - Limited Batch Launch Strategy
• 00:19:13 - Pre-Selling Courses: Lessons Learned
• 00:21:16 - Niche Down to Scale Up
• 00:24:37 - Cutting Through the Noise
• 00:27:25 - Optimizing Appointment Bookings
• 00:34:52 - Concluding Thoughts and Takeaways

LINKS AND RESOURCES:

• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Webinarcon
• Episode 634: Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!