Lauren Petrullo welcomes Eddie Maalouf, founder of BAD Marketing, to discuss strategies for navigating the evolving marketing landscape. They talk about how affiliate marketing, influencer trust, and tailored content creation are shifting in 2025, especially for e-commerce, local businesses, and info products. Eddie shares firsthand insights on creating impactful ads, handling post-holiday marketing, and using AI effectively without overcomplicating campaigns. This conversation dives into what's working now and how brands can position themselves for what's next.

Chapters

• 00:00:00 - Kickoff: Welcome to Perpetual Traffic
• 00:01:23 - The Story Behind Eddie Maalouf & Bold Marketing Moves
• 00:04:24 - 2025 Predictions: Affiliate Marketing’s Trust Game
• 00:08:38 - Future-Proofing Info Products
• 00:12:36 - Winning Tactics for Local Business Marketing
• 00:14:00 - Ads That Work for Local Audiences
• 00:17:23 - Post-Black Friday: Next Steps for E-commerce
• 00:18:37 - Upcoming Trends for New Year Sales
• 00:20:02 - Agency Insider: Insights from the Frontlines
• 00:23:47 - Effective Media Buying
• 00:28:10 - AI’s Role in Shaping Marketing
• 00:32:09 - The Evolution of Interactive Advertising
• 00:37:16 - Final Predictions and Takeaways

LINKS AND RESOURCES:

• Eddie Maalouf on LinkedIn
• BAD Marketing
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph talks about the big questions clients are asking as they gear up for 2025: planning strategies, managing campaign expectations, and optimizing ad performance. He breaks down examples from brands across various sectors—covering everything from case studies on large national brands to niche and hospitality businesses. Ralph shares insights on how Tier 11 approaches campaign iterations, creative strategies for user-generated content, and the layered landscape of influencer marketing. This episode is packed with straightforward, no-nonsense advice for making solid marketing moves that can set businesses up for a strong start to the new year.

Chapters

• 00:00:00 - Introduction and Solo Host Spotlight
• 00:00:35 - Preparing for Strategic Shifts in 2025
• 00:01:55 - Frequently Asked Client Questions
• 00:03:49 - National Brand Case Study
• 00:07:29 - Insights from a Hospitality Sector Case
• 00:11:10 - Success Story: Niche Business Tactics
• 00:14:42 - Mastering Campaign Frequency & Strategy
• 00:19:16 - Creating Powerful UGC Content
• 00:25:30 - Levels of Influence: A Guide to Marketing Strategies
• 00:29:35 - Final Thoughts and Audience Connection

LINKS AND RESOURCES:

• Episode 638: The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business
• Episode 637: [‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 Months
• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Billo
• Yotpo
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph and Lauren talk about the value of in-person connections and insights from recent conferences. Ralph shares his experiences from a Smart Marketer event, pointing out the importance of networking beyond scheduled sessions and the impact of an engaged audience. Lauren adds her perspective, gearing up for WebinarCon, where she anticipates learning cutting-edge techniques in webinar funneling. Together, they discuss key takeaways, from maximizing product launches through presales to scaling service offerings without sacrificing quality. Their shared stories have a central message: success often lies in connecting authentically, refining strategies, and staying open to new approaches in marketing and business growth.

Chapters

• 00:00:00 - Welcome to the Perpetual Traffic Podcast
• 00:00:29 - Conference Insights and Energizing Takeaways
• 00:01:29 - WebinarCon: The Power of Webinars
• 00:05:50 - Smart Marketer Event Highlights
• 00:09:52 - Networking and Making Connections
• 00:13:31 - Pre-Sales Strategy for E-commerce
• 00:17:52 - Limited Batch Launch Strategy
• 00:19:13 - Pre-Selling Courses: Lessons Learned
• 00:21:16 - Niche Down to Scale Up
• 00:24:37 - Cutting Through the Noise
• 00:27:25 - Optimizing Appointment Bookings
• 00:34:52 - Concluding Thoughts and Takeaways

LINKS AND RESOURCES:

• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Webinarcon
• Episode 634: Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph and Lauren are talking about the power of brand-building and marketing strategies that go beyond typical sales tactics. They explore how case studies from diverse industries—like the spa and beauty sectors—point out the importance of a full-funnel approach, from initial brand awareness to strategic entry offers that pave the way for higher-value conversions. Drawing from real client results, they stress the value of patient, data-informed decisions and share insights on crafting a layered marketing strategy. As they look ahead to the holiday season, Ralph and Lauren also touch on Black Friday preparations, urging listeners to leverage unique, value-driven offers to stand out in a competitive market.

Chapters

• 00:00:00 - Introduction to Perpetual Traffic Podcast
• 00:00:24 - Celebrating Audience Success Stories and Wins
• 00:02:00 - Leveraging Podcasting for Brand Growth
• 00:05:23 - Overview of Today’s Case Study
• 00:08:29 - Targeted Solutions for Spa Industry
• 00:13:07 - Data-Driven Marketing for Better Results
• 00:17:35 - Revenue Analysis and Calculating ROAS
• 00:19:06 - Understanding Customer Journey and Spending
• 00:21:10 - Impact of Brand Lift on Conversions
• 00:23:15 - Competitive Strategies for Saturated Markets
• 00:26:47 - Crafting a Complete Funnel Strategy
• 00:28:46 - Preparing Brands for Black Friday
• 00:31:04 - Closing Remarks and Upcoming Topics

LINKS AND RESOURCES:

• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph and Lauren dive into the importance of authenticity in personal and business branding. They discuss how letting unique traits shine can create a memorable and compelling brand identity. They also tackle the impact of charisma and the role of bold, sometimes polarizing choices in differentiating yourself from competitors. Discussing that standing out means attracting the right audience and being unafraid to repel others, Ralph and Lauren explore how leaning into one’s true personality can be a powerful business strategy.

Chapters

• 00:00:00 Start with Ralph and Lauren
• 00:00:25 A Quick Debate on Heights and Humor
• 00:01:51 Authenticity in the World of Social Media
• 00:03:09 Unpacking the Power of Charisma
• 00:03:41 Goodreads Goals and Personal Ambitions
• 00:04:12 Inside Lauren’s Marketing Mindset
• 00:06:05 Why Being Polarizing Matters
• 00:14:45 Charismatic Leaders and Their Influence
• 00:22:53 Navigating Marketing Industry Challenges
• 00:27:57 Leaving the Corporate Grind Behind
• 00:28:13 Rethinking the Agency Model
• 00:28:26 Diving Deep into Client Goals
• 00:28:57 Revisiting the Power of Charisma
• 00:29:40 Narcissism Meets Leadership
• 00:30:23 Relatable Corporate Stories
• 00:32:55 The Legendary Kennedy-Nixon Debate
• 00:35:14 Ryan Reynolds: Charisma Personified
• 00:38:01 Public Persona vs. Private Self
• 00:41:13 Making a Stand in Marketing
• 00:50:24 The Power and Purpose of Branding
• 00:52:19 Wrapping Up with Next Steps

LINKS AND RESOURCES:

• The McCartney Legacy: Volume 1: 1969 – 73
• Absolute Charisma: How Highly Charismatic People Think, Act, and Speak to Charm and Influence People with Ease (Communication Skills and Charisma Development, Book 4)
• Get Your Marketing Performance Indicators™ Checklist Now!
• Kennedy vs. Nixon: The first 1960 presidential debate
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

Ralph Burns and Lauren Petrullo dig into the dynamics of masterminds and how they shape the business landscape. They share their experiences from attending high-ticket masterminds and discuss takeaways for business owners, including the importance of creative fatigue in marketing, how AI-generated images are disrupting LinkedIn ads, and why sleep hygiene is crucial for entrepreneurial success. Their reflections offer both humor and insight, giving you a glimpse into the challenges and rewards of running a business.

Chapters

• 00:00:00 - Orlando Adventures Begin!
• 00:00:26 - Disney Secrets Revealed
• 00:02:21 - Networking That Changes Lives
• 00:05:34 - Mastermind Event Game-Changers
• 00:07:22 - Unleashing AI Power in Marketing
• 00:11:58 - Sleep Hacks for Success
• 00:17:20 - Why Masterminds Are Essential
• 00:25:50 - The Thin Line Between Charisma and Narcissism
• 00:30:38 - Standing Up for What Matters
• 00:31:05 - Jason Fladlin’s Selling Secrets
• 00:33:50 - The Surprising Power of Long-Form Content
• 00:36:53 - The Book Writing Advantage
• 00:41:24 - Master Podcasting & Listener Engagement
• 00:50:10 - SEO Jacking & Celebrity Leverage
• 00:54:31 - Engaging Your Community Like Never Before

LINKS AND RESOURCES:

• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph Burns and chief strategist John Moran from Tier 11 break down a detailed case study focused on optimizing a Google ad campaign for a service-based client. They discuss the challenges of scaling in competitive markets using a two-step strategy combining TCPA and MaxClicks campaigns. John talks about how they achieved a 140% revenue increase while reducing ad spend by 27%, providing insights into managing media efficiency and gaining early wins. It's a deep dive into the mechanics of ad optimization, with key takeaways for marketers looking to fine-tune their strategies.

Chapters

• 00:00:00 – Kickoff: Diving Into Q4 Strategies and Case Studies
• 00:05:00 – Unveiling the Dual Prong Strategy
• 00:10:00 – Breaking Down the Campaign Setup
• 00:15:00 – MaxClicks Delivers Early Wins
• 00:20:00 – TCPA vs. MaxClicks: A Winning Combo
• 00:25:00 – Targeting the Right Audience with Smart Bidding
• 00:30:00 – Knowing Your Client’s Business: A Key to Success
• 00:35:00 – Reviewing State-by-State Ad Performance
• 00:40:00 – Scaling Smartly Through Seasonal Shifts
• 00:45:00 – Leveraging Audience Data for Better Ads
• 00:50:00 – Looking Ahead: Next Steps for Campaign Growth

LINKS AND RESOURCES:

• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph and Lauren dig into a case study that showcases how data-driven decisions can bring major growth. They walk through a real-world example of how focusing on creative strategies and identifying key target audiences led to a 40% year-over-year increase in sales. Ralph and Lauren talk about the power of analyzing both demographic data and customer acquisition costs, making a strong case for why businesses need to focus on simplicity and precision in their marketing. Curious about how to double down on what works and cut out what doesn’t? Tune in to find out.

Chapters

• 00:00:00 - Kicking off with Ralph and Lauren from Two Different Countries
• 00:00:20 - Contrasting Climates: Sweating in Mexico, Freezing in Canada
• 00:01:34 - Discovering Montreal: Gardens, Olympic Stadiums, and Poutine
• 00:04:01 - Time for the Big Reveal: Case Study of the Day
• 00:05:32 - Why Creative is Your Secret Weapon in Marketing
• 00:08:53 - The Sales Slump: Identifying the Problem
• 00:16:09 - A Simple Fix with Big Results: Solving the Puzzle
• 00:17:08 - Data to the Rescue: Leveraging Insights for Growth
• 00:20:46 - Getting Creative with Your Audience Targeting
• 00:22:16 - Speaking Your Audience's Language: The Real Game Changer
• 00:22:34 - Turning Around Declining Sales: Real Results, Real Growth
• 00:23:14 - New Customers, New Profits: The Key Metrics That Matter
• 00:25:05 - Creative Strategies That Move the Needle
• 00:27:32 - Benchmarking Success: How Data Drives Smart Decisions
• 00:37:28 - Fine-Tuning Your Creative for Maximum Impact
• 00:45:21 - Case Study Wins and What’s Next for Growth
• 00:46:51 - Wrapping Up: Final Thoughts and Takeaways

LINKS AND RESOURCES:

• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 on YouTube
• Smart Marketer Live
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!