Lauren Petrullo welcomes Eddie Maalouf, founder of BAD Marketing, to discuss strategies for navigating the evolving marketing landscape. They talk about how affiliate marketing, influencer trust, and tailored content creation are shifting in 2025, especially for e-commerce, local businesses, and info products. Eddie shares firsthand insights on creating impactful ads, handling post-holiday marketing, and using AI effectively without overcomplicating campaigns. This conversation dives into what's working now and how brands can position themselves for what's next.

Chapters

• 00:00:00 - Kickoff: Welcome to Perpetual Traffic
• 00:01:23 - The Story Behind Eddie Maalouf & Bold Marketing Moves
• 00:04:24 - 2025 Predictions: Affiliate Marketing’s Trust Game
• 00:08:38 - Future-Proofing Info Products
• 00:12:36 - Winning Tactics for Local Business Marketing
• 00:14:00 - Ads That Work for Local Audiences
• 00:17:23 - Post-Black Friday: Next Steps for E-commerce
• 00:18:37 - Upcoming Trends for New Year Sales
• 00:20:02 - Agency Insider: Insights from the Frontlines
• 00:23:47 - Effective Media Buying
• 00:28:10 - AI’s Role in Shaping Marketing
• 00:32:09 - The Evolution of Interactive Advertising
• 00:37:16 - Final Predictions and Takeaways

LINKS AND RESOURCES:

• Eddie Maalouf on LinkedIn
• BAD Marketing
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!