Natalie Bruno, Director of Revenue Strategy at January Spring

In this episode of Simpli.fi TV, Natalie Bruno talks about the transformative power of programmatic media in digital marketing. Natalie shares how her company coaches agencies and publishers to create successful programmatic campaigns by focusing on strategic planning, leveraging first-party data, and using innovative tools like lookalike audiences and geofence conversion zones. The discussion highlights common pitfalls in digital strategy, the advantages of streaming TV advertising, and the future of digital media as shaped by AI and data-driven decision-making.

Nick Smith, President of Loud Canvas Media

In this episode of Simpli.fi TV, David McBee sits down with Nick Smith, President of Loud Canvas Media, to discuss advanced targeting strategies and the power of sequential messaging in digital marketing. With experience spanning from pastorship to strategic marketing in the pharma industry, Nick shares insights into crafting humanistic, purpose-driven campaigns that resonate with niche audiences. He emphasizes the importance of starting with a solid strategy, segmenting audiences by perception, and using sequential messaging to guide potential customers through the sales funnel, ensuring each touchpoint drives meaningful engagement and measurable results.

Brandon Lutz, Head of Offline and New Media at Miro

In this insightful episode, Brandon Lutz dives deep into the evolving landscape of B2B marketing, challenging the traditional reliance on search, SEO, and social media by advocating for the strategic inclusion of programmatic media. Lutz shares his expertise on how to overcome common objections to programmatic, emphasizing its flexibility, precise targeting, and multi-stage funnel effectiveness. Whether you're a seasoned marketer or just starting out, Lutz's practical advice on taking calculated risks and embracing bold strategies will inspire you to rethink your media mix and unlock new opportunities for growth.