Simpli.fi TV

De: Simpli.fi
  • Sumário

  • Simpli.fi TV provides opportunities to showcase leaders and doers in the marketing and advertising space, allowing them to share their insights, perspectives and unique stories. Interviews are brief (under 10 minutes), educational, and ideal for viewers wishing to learn from their peers.

    Simpli.fi TV integrates news and trends from digital and marketing companies globally. Simpli.fi TV’s interviews feature trends in marketing, digital, programmatic, creative, connected TV, and the great people behind them. Simpli.fi TV works to be a real-time source of all things marketing from top companies around the globe.

    Simpli.fi TV is sponsored by Simpli.fi, a leading provider of workflow software and programmatic solutions to advertising agencies and other media buying organizations.

    2023 Simpli.fi
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Episódios
  • AI Hacks That Marketers Needs to Know—Before They Get Replaced! | Nick Jain
    Oct 29 2024

    Nick Jain, CEO of IdeaScAale

    In this episode of Simpli.fi TV, discover the cutting-edge AI hacks revolutionizing marketing and learn how these innovations could reshape your career. Dive into the strategies that leverage AI to transform content creation, optimize SEO, and outpace traditional marketing methods. Explore how AI is not only enhancing marketing but also challenging existing job roles, and get ahead with insights on using AI effectively. Uncover the tools and techniques that could redefine your approach to digital strategy and keep you ahead in an evolving industry.

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    15 minutos
  • How AI-Driven Attribution Models Elevate Ad Performance | Zeke Camusio
    Nov 19 2024

    Zeke Camusio, CEO at Data Speaks

    David McBee sits down with data scientist Zeke Camusio, CEO of Data Speaks, to explore how advanced AI tools can revolutionize digital marketing. As a veteran in custom attribution models, Zeke explains why traditional tracking methods often fall short in today’s multi-touch, multi-device landscape—and how AI-powered solutions can step up to help marketers truly understand what drives conversions. From media mix modeling to first-party tracking, Zeke shares the essential tools and insights that allow advertisers to optimize ad spend and improve return on investment by over 20% on average. Dive into this insightful discussion and learn how to leverage AI to make every marketing dollar count.

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    14 minutos
  • Inclusive Marketing: The Key to Connecting with Underserved Audiences | Matthew Tsang
    Nov 12 2024

    Matthew Tsang, Brand Director and Co-Founder of AndHumanity

    In this episode, David McBee sits down with Matthew Tsang of AndHumanity for an inspiring conversation on the power of inclusive marketing. Matthew dives into the agency’s mission to serve people-first brands and create a legacy of belonging, explaining how his personal journey with family shaped this vision. They discuss the business case for inclusive marketing, share eye-opening stats on underserved communities, and explore how personalized messaging can resonate more deeply with diverse audiences. With real-world success stories and insightful advice, this episode is packed with actionable takeaways for brands aiming to make a meaningful impact.

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    13 minutos

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