Natalie Bruno, Director of Revenue Strategy at January Spring

In this episode of Simpli.fi TV, Natalie Bruno talks about the transformative power of programmatic media in digital marketing. Natalie shares how her company coaches agencies and publishers to create successful programmatic campaigns by focusing on strategic planning, leveraging first-party data, and using innovative tools like lookalike audiences and geofence conversion zones. The discussion highlights common pitfalls in digital strategy, the advantages of streaming TV advertising, and the future of digital media as shaped by AI and data-driven decision-making.

Nick Smith, President of Loud Canvas Media

In this episode of Simpli.fi TV, David McBee sits down with Nick Smith, President of Loud Canvas Media, to discuss advanced targeting strategies and the power of sequential messaging in digital marketing. With experience spanning from pastorship to strategic marketing in the pharma industry, Nick shares insights into crafting humanistic, purpose-driven campaigns that resonate with niche audiences. He emphasizes the importance of starting with a solid strategy, segmenting audiences by perception, and using sequential messaging to guide potential customers through the sales funnel, ensuring each touchpoint drives meaningful engagement and measurable results.

Brandon Lutz, Head of Offline and New Media at Miro

In this insightful episode, Brandon Lutz dives deep into the evolving landscape of B2B marketing, challenging the traditional reliance on search, SEO, and social media by advocating for the strategic inclusion of programmatic media. Lutz shares his expertise on how to overcome common objections to programmatic, emphasizing its flexibility, precise targeting, and multi-stage funnel effectiveness. Whether you're a seasoned marketer or just starting out, Lutz's practical advice on taking calculated risks and embracing bold strategies will inspire you to rethink your media mix and unlock new opportunities for growth.

Doug Zarkin, Chief Brand Officer at Good Feet Worldwide

In this engaging interview, Doug Zarkin shares his journey from agency life to becoming a client-side brand expert. With a focus on his book, Moving Your Brand Out of the Friend Zone, Doug explains the importance of creating deep, meaningful relationships with consumers by thinking human. He emphasizes the balance of art and science in marketing, the role of data in making informed decisions, and the critical nature of understanding your brand from the ground up. Whether you're an agency professional or a brand marketer, Doug's insights provide valuable strategies for leveraging data, driving brand loyalty, and achieving sustained growth.

Natalie Ulfig, Advertising Business Development Manager at Frndly TV

Excited about affordable high-quality CTV content? Tune in to hear Natalie Ulfig from Frndly TV discuss how they bring feel-good entertainment to the market. Learn how Frndly TV's precise targeting and brand-safe content, combined with Simpli.fi's programmatic guaranteed deals, can enhance your ad campaigns with better reach and more control.

Jonno Burden, Senior Sales Director at Simpli.fi

Join us for an insightful conversation with Jonno Burden as he outlines innovative digital strategies for business-to-business (B2B) marketing. Discover how native and contextual targeting via programmatic media can transform your advertising efforts. Learn about combining account-based marketing with contextual targeting to reach high-value decision makers in the C-Suite. Explore the benefits of native ad placement for enhanced engagement and trust. Jonno also shares key trends in B2B advertising, including the rise of content marketing, AI, and video marketing. Don't miss this opportunity to enhance your B2B advertising strategies.

Matthew Kilmurry, Founder & CEO, Intrinsic Digital

Join us for an insightful interview with David McBee and Matthew Kilmurry as they dive into the transformative power of AI in location-based marketing. Discover how AI has revolutionized creative processes, enabling local businesses to compete with national brands. Learn about the impact of AI on localized content, streaming TV advertising, and the future of digital marketing. Don't miss this engaging conversation filled with innovative strategies and real-world examples that showcase the potential of AI in the marketing landscape.

Robert Royer, Founder and President of Building Brands Marketing

Explore the intricacies of comprehensive marketing strategies for small to medium businesses (SMBs) with Robert Royer. Robert emphasizes the importance of having a well-defined marketing strategy, encompassing campaign objectives, target personas, and unique value propositions. Learn how the team at BBM leverages their expertise in search engine marketing (SEM), social media, and programmatic advertising to create a cohesive approach that drives brand awareness and conversions. By integrating traditional media with modern digital tactics, Robert highlights how they ensure a presence at every stage of the consumer journey. Discover how multi-touch attribution, cross-device tracking, and a focus on blended cost per lead help measure the effectiveness of these comprehensive strategies.