EPISODE SUMMARY

There is serious money in podcasting, and you should be running your podcast like a business to capitalize on this. In this episode, I’ll give you insider tips and analysis so you can see how the big podcasts make the big bucks.

HERE'S WHAT WE'RE DIVING INTO:

00:37 We are in a 10 BILLION DOLLAR Industry

The News is in, the Podcasting industry is nearing 10 Billion in revenue. These are the latest statistics just published!

01:14 Treat YOUR Podcast like a Business

Do you manage your podcast as if it were a business? If not, you could be missing out on some considerable money. I break down why you should take your podcast more seriously.

02:22 Don't UNDERVALUE Youtube for Your Podcasts

These days, YouTube is the 2nd Most used platform for Podcasts. We talk about why you should leverage the growing trend of audiences watching their favorite podcasts.

04:02 The Sponsorship Download Threshold

How many downloads do you need to start making sponsorships? Well, I have the latest statistics right here and I don’t fully agree with them.

07:35 My Favorite Sponsorship Model

Not all sponsorships are equal. In the best sponsorship deals, all parties end up profiting. I share with you my favorite types of sponsorships that I feel are fun, engaging and lucrative.

08:25 Are Podcast Ads Dying?

People will always skip ads, I do it and I’m sure some people here do as well. We discuss what that means for Advertisements in general and how that could impact your podcast.

09:33 Engagement is the Future

Podcasts are forever evolving. Gone are the days of looking at downloads as a key metric. Engagement and watch time will be what sponsorships are looking for in the future. The question is, how do you prepare for it?

11:12 Are You Building a Community for Engagement?

Here’s the hard truth. If you’re not building an engaged community, you will struggle. We showcase some examples I’ve come across recently of strong communities and talk about what you can learn from it.

RESOURCES

• Join the Podcast(Her) Network: https://www.podcasther.com/
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

JOIN THE CONVERSATION:

Have you attended a conference, mastermind, or retreat that changed your life? Share your story with us on social media using #TheBWord and let's keep the conversation going!

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YouTube: Joanne Bolt

Mentioned in this episode:

The 7-Figure Podcast Bootcamp

Join us for The 7-Figure Podcast Bootcamp, August 28-29th! This LIVE 2 day experience with me is only offered once a year.

The 7-Figure Podcast Bootcamp

Ever feel like you’re juggling all the podcasting plates at once? In this episode, I’m pulling back the curtain and giving you the inside scoop on why having a powerhouse team is non-negotiable if you want to take your podcast to the next level.

Here’s what we’re diving into:

00:41 – You NEED a Team to Support Your Podcast

If you’re trying to do it all yourself, it’s time to rethink. I’m sharing why building a team isn’t just a luxury—it’s essential for growth.

01:13 – Our New Editing Team

Meet the latest additions to our podcast family! I’ll introduce you to the rockstars who are helping us polish each episode to perfection.

01:27 – The IMPORTANCE of Filming Your Podcast

Why should you consider getting in front of the camera? We’re talking all about the benefits of filming your podcast and how it can elevate your brand.

02:48 – Always Try to Be the First in the Space

Want to stand out? I’ll tell you why being a trailblazer in your niche can set you apart and help you dominate your podcasting space.

03:10 – You Can’t Just Use Audio to Build Your Podcast

These days, audio isn’t enough. Discover why diversifying your content is key to growing your audience and keeping them engaged.

03:51 – The Reason for Our New Partnership with Zygo Media

Big news! We’ve partnered with Zygo Media, and I’m sharing the why behind this exciting new collaboration.

05:52 – Hiring a Team That Fits Your Strategy

Not all teams are created equal. Learn how to hire a team that aligns with your vision and can execute your strategy flawlessly.

06:52 – Hiring a Team That Can Do Jobs BETTER Than You!

Here’s the truth: You shouldn’t be the best at everything. Find out why hiring people who can outshine you in specific areas is the secret sauce to scaling your podcast.

Tune in, take notes, and let’s get your podcast ready to soar with the help of a dream team! 💪

RESOURCES

• Watch the YouTube Channel: https://www.youtube.com/@JoanneBolt
• Join the Podcast(Her) Network: https://www.podcasther.com/
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

Facebook: Podcast(H)er

Instagram: Podcast(H)er

LinkedIn: Podcast(H)er

YouTube: Joanne Bolt

JOIN THE CONVERSATION:

Who’s your next hire going to be? Jump into my DMs and tell me!

Mentioned in this episode:

The 7-Figure Podcast Bootcamp

Join us for The 7-Figure Podcast Bootcamp, August 28-29th! This LIVE 2 day experience with me is only offered once a year.

The 7-Figure Podcast Bootcamp

Leave a Review for a Free Gift!

It's easy peasy. Leave a review, take a screenshot and upload it to https://www.thebwordpodcast.com/review and I'll send you my Media Sponsor Kit Template FREE

Have you ever thought about starting your own podcast but felt like maybe the time has passed, or you’re just too late to the game? I’m here to tell you in this episode that it’s never too late. Whether you’re 20 or 60, now is the perfect time to start sharing your voice with the world. I’ll walk you through overcoming that self-doubt and give you practical steps to get your podcast off the ground. If you’ve been sitting on the sidelines, waiting for the “right” moment, this episode is for you.

Key Topics Covered:

Debunking the Myth of "Too Late":

1. Why age and timing are just numbers and how the podcasting world is still wide open for new voices.
2. I share some success stories of people who started their podcasts later in life and found tremendous success.

Overcoming Common Fears and Doubts:

1. Let’s tackle the fear of not being tech-savvy enough.
2. How to silence that inner critic telling you that no one will listen.
3. Strategies I’ve found effective for dealing with imposter syndrome.

Practical Steps to Get Started:

1. I’ll guide you through choosing the right equipment that suits your budget and needs.
2. We’ll talk about finding your podcast niche and understanding your audience.
3. I’ll show you how to outline and prepare your first few episodes for recording.

Creating a Sustainable Podcasting Routine:

1. I’ll give you tips for balancing podcasting with your daily life and responsibilities.
2. Let’s talk about the importance of consistency and how to stay motivated.

Leveraging Your Life Experience:

1. I’ll show you how your unique life experiences can make your podcast stand out.
2. Let’s turn your personal stories into compelling podcast content.

Actionable Tips:

1. Start with what you have: don’t wait for the perfect setup; just start recording.
2. Break down the process into small, manageable steps.
3. Focus on your message and passion, not on perfection.

TIMESTAMPS

00:00 Intro

00:34 Reinventing Yourself AT ANY AGE!!!

01:44 Start Being Curious

03:06 Asking Questions and Doing Your Own Research

03:53 Why I left My Business To Start My Podcasting Adventure!

06:33 How I Transitioned From My Business to My Podcasting Adventure!

07:30 Bringing My Podcast Dream To Life!

10:18 Allow Yourself to be Curious and Pivot To Create YOUR Podcast!

11:45 Closing Thoughts

RESOURCES

• Snag a ticket for bootcamp: https://www.podcasther.com/bootcamp
• Join the Podcast(Her) Network in The Studio: https://www.podcasther.com/jointhestudio
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

Facebook: Podcast(H)er

Instagram: Podcast(H)er

LinkedIn: Podcast(H)er

YouTube: