EPISODE SUMMARY

There is serious money in podcasting, and you should be running your podcast like a business to capitalize on this. In this episode, I’ll give you insider tips and analysis so you can see how the big podcasts make the big bucks.

HERE'S WHAT WE'RE DIVING INTO:

00:37 We are in a 10 BILLION DOLLAR Industry

The News is in, the Podcasting industry is nearing 10 Billion in revenue. These are the latest statistics just published!

01:14 Treat YOUR Podcast like a Business

Do you manage your podcast as if it were a business? If not, you could be missing out on some considerable money. I break down why you should take your podcast more seriously.

02:22 Don't UNDERVALUE Youtube for Your Podcasts

These days, YouTube is the 2nd Most used platform for Podcasts. We talk about why you should leverage the growing trend of audiences watching their favorite podcasts.

04:02 The Sponsorship Download Threshold

How many downloads do you need to start making sponsorships? Well, I have the latest statistics right here and I don’t fully agree with them.

07:35 My Favorite Sponsorship Model

Not all sponsorships are equal. In the best sponsorship deals, all parties end up profiting. I share with you my favorite types of sponsorships that I feel are fun, engaging and lucrative.

08:25 Are Podcast Ads Dying?

People will always skip ads, I do it and I’m sure some people here do as well. We discuss what that means for Advertisements in general and how that could impact your podcast.

09:33 Engagement is the Future

Podcasts are forever evolving. Gone are the days of looking at downloads as a key metric. Engagement and watch time will be what sponsorships are looking for in the future. The question is, how do you prepare for it?

11:12 Are You Building a Community for Engagement?

Here’s the hard truth. If you’re not building an engaged community, you will struggle. We showcase some examples I’ve come across recently of strong communities and talk about what you can learn from it.

RESOURCES

• Join the Podcast(Her) Network: https://www.podcasther.com/
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

JOIN THE CONVERSATION:

Have you attended a conference, mastermind, or retreat that changed your life? Share your story with us on social media using #TheBWord and let's keep the conversation going!

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YouTube: Joanne Bolt

Mentioned in this episode:

The 7-Figure Podcast Bootcamp

Join us for The 7-Figure Podcast Bootcamp, August 28-29th! This LIVE 2 day experience with me is only offered once a year.

The 7-Figure Podcast Bootcamp

Ever feel like you’re juggling all the podcasting plates at once? In this episode, I’m pulling back the curtain and giving you the inside scoop on why having a powerhouse team is non-negotiable if you want to take your podcast to the next level.

Here’s what we’re diving into:

00:41 – You NEED a Team to Support Your Podcast

If you’re trying to do it all yourself, it’s time to rethink. I’m sharing why building a team isn’t just a luxury—it’s essential for growth.

01:13 – Our New Editing Team

Meet the latest additions to our podcast family! I’ll introduce you to the rockstars who are helping us polish each episode to perfection.

01:27 – The IMPORTANCE of Filming Your Podcast

Why should you consider getting in front of the camera? We’re talking all about the benefits of filming your podcast and how it can elevate your brand.

02:48 – Always Try to Be the First in the Space

Want to stand out? I’ll tell you why being a trailblazer in your niche can set you apart and help you dominate your podcasting space.

03:10 – You Can’t Just Use Audio to Build Your Podcast

These days, audio isn’t enough. Discover why diversifying your content is key to growing your audience and keeping them engaged.

03:51 – The Reason for Our New Partnership with Zygo Media

Big news! We’ve partnered with Zygo Media, and I’m sharing the why behind this exciting new collaboration.

05:52 – Hiring a Team That Fits Your Strategy

Not all teams are created equal. Learn how to hire a team that aligns with your vision and can execute your strategy flawlessly.

06:52 – Hiring a Team That Can Do Jobs BETTER Than You!

Here’s the truth: You shouldn’t be the best at everything. Find out why hiring people who can outshine you in specific areas is the secret sauce to scaling your podcast.

Tune in, take notes, and let’s get your podcast ready to soar with the help of a dream team! 💪

RESOURCES

• Watch the YouTube Channel: https://www.youtube.com/@JoanneBolt
• Join the Podcast(Her) Network: https://www.podcasther.com/
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

Facebook: Podcast(H)er

Instagram: Podcast(H)er

LinkedIn: Podcast(H)er

YouTube: Joanne Bolt

JOIN THE CONVERSATION:

Who’s your next hire going to be? Jump into my DMs and tell me!

Mentioned in this episode:

The 7-Figure Podcast Bootcamp

Join us for The 7-Figure Podcast Bootcamp, August 28-29th! This LIVE 2 day experience with me is only offered once a year.

The 7-Figure Podcast Bootcamp

Leave a Review for a Free Gift!

It's easy peasy. Leave a review, take a screenshot and upload it to https://www.thebwordpodcast.com/review and I'll send you my Media Sponsor Kit Template FREE

Have you ever thought about starting your own podcast but felt like maybe the time has passed, or you’re just too late to the game? I’m here to tell you in this episode that it’s never too late. Whether you’re 20 or 60, now is the perfect time to start sharing your voice with the world. I’ll walk you through overcoming that self-doubt and give you practical steps to get your podcast off the ground. If you’ve been sitting on the sidelines, waiting for the “right” moment, this episode is for you.

Key Topics Covered:

Debunking the Myth of "Too Late":

1. Why age and timing are just numbers and how the podcasting world is still wide open for new voices.
2. I share some success stories of people who started their podcasts later in life and found tremendous success.

Overcoming Common Fears and Doubts:

1. Let’s tackle the fear of not being tech-savvy enough.
2. How to silence that inner critic telling you that no one will listen.
3. Strategies I’ve found effective for dealing with imposter syndrome.

Practical Steps to Get Started:

1. I’ll guide you through choosing the right equipment that suits your budget and needs.
2. We’ll talk about finding your podcast niche and understanding your audience.
3. I’ll show you how to outline and prepare your first few episodes for recording.

Creating a Sustainable Podcasting Routine:

1. I’ll give you tips for balancing podcasting with your daily life and responsibilities.
2. Let’s talk about the importance of consistency and how to stay motivated.

Leveraging Your Life Experience:

1. I’ll show you how your unique life experiences can make your podcast stand out.
2. Let’s turn your personal stories into compelling podcast content.

Actionable Tips:

1. Start with what you have: don’t wait for the perfect setup; just start recording.
2. Break down the process into small, manageable steps.
3. Focus on your message and passion, not on perfection.

TIMESTAMPS

00:00 Intro

00:34 Reinventing Yourself AT ANY AGE!!!

01:44 Start Being Curious

03:06 Asking Questions and Doing Your Own Research

03:53 Why I left My Business To Start My Podcasting Adventure!

06:33 How I Transitioned From My Business to My Podcasting Adventure!

07:30 Bringing My Podcast Dream To Life!

10:18 Allow Yourself to be Curious and Pivot To Create YOUR Podcast!

11:45 Closing Thoughts

RESOURCES

• Snag a ticket for bootcamp: https://www.podcasther.com/bootcamp
• Join the Podcast(Her) Network in The Studio: https://www.podcasther.com/jointhestudio
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

Facebook: Podcast(H)er

Instagram: Podcast(H)er

LinkedIn: Podcast(H)er

YouTube:

🌟 Ready to supercharge your email list and attract your ideal customers like a magnet? In today’s episode, we’re diving deep into the world of lead magnets and how they can transform your business.

I’m breaking down:

🔹 What a lead magnet is and why you absolutely need one

🔹 The process I use to create a highly converting lead magnet

🔹 Step-by-step strategies to create irresistible content that your audience will love

🔹 Real-life examples of lead magnets that our team is currently using

Whether you’re just starting out or looking to refine your existing strategy, this episode is packed with actionable tips and insights to help you create a lead magnet that not only grows your email list but also nurtures and converts your audience into loyal customers.

Grab your notebook and get ready to take some notes because this episode will be a game-changer for your business! 🚀

TIMESTAMPS

00:00 Intro

01:02 An Introduction to Creating a Lead Magnet To Build Your Audience

01:37 Our Example of Our Lead Magnet to Promote Our New Launch!

05:33 How I Create My Lead Magnet

10:15 Converting Audience To Customers With Your Lead Magnet

11:05 How To Attract Your Audience Organically

11:57 How and When to Get Your Customers Contact Details

15:09 How To Attract Your Audience Through Paid Ads

17:18 Hybrid System Explained for Advertising Your Lead Magnets

18:26 Closing Thoughts

20:18 Invitation to My August Bootcamp!!!

RESOURCES

• Join the Podcast(Her) Network: https://www.podcasther.com/
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

Facebook: Podcast(H)er

Instagram: Podcast(H)er

LinkedIn: Podcast(H)er

YouTube: Joanne Bolt

Mentioned in this episode:

The 7-Figure Podcast Bootcamp

Join us for The 7-Figure Podcast Bootcamp, August 28-29th! This LIVE 2 day experience with me is only offered once a year.

The 7-Figure Podcast Bootcamp

Leave a Review for a Free Gift!

It's easy peasy. Leave a review, take a screenshot and upload it to https://www.thebwordpodcast.com/review and I'll send you my Media Sponsor Kit Template FREE

I’m getting a little spicy today, and we’re diving deep into the nitty-gritty of podcast sponsorships and affiliate marketing. I had a fascinating (and honestly, eye-opening) discussion with a potential sponsor, and I just had to share the juicy details with you. Spoiler alert: it’s all about knowing your worth and understanding the value you bring to the table.

At the end of the day, it’s about creating partnerships that benefit both the brand and the influencer. As a podcast host, your job is to inform and engage your audience, not to act as a sales team. So, know your worth, have those tough conversations, and always stay true to yourself and your audience.

Thanks for tuning in, and remember: you’ve got this! 💪

In This Episode You’ll Learn:

00:00 Intro

01:03 Receiving a Sponsorship Offer

01:26 Understanding Commission Based Marketing

02:05 Being Offered ONLY Straight Affiliate Payments

03:00 Affiliate Marketing Explained

03:35 Sponsorships Explained

04:52 This Products MIND-BLOWING RESPONSE!!!

05:23 How An Affiliate Based System Would Work With A Sales Team

07:32 Designing And Pitching A Hybrid Offer That Suits YOU!

09:22 Similarities Betwen The Real Estate Industry And The Influencer Industry

09:58 What Kind Of Entrepreneur Do You Want To Be?

10:54 Know Your WORTH!

RESOURCES

• Join the Podcast(Her) Network: https://www.podcasther.com/
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/190

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

Facebook: Podcast(H)er

Instagram: Podcast(H)er

LinkedIn: Podcast(H)er

YouTube: Joanne Bolt

JOIN THE CONVERSATION:

What’s been YOUR experience with sponsorships? Tag me on Instagram and let me know!

Mentioned in this episode:

Leave a Review for a Free Gift!

It's easy peasy. Leave a review, take a screenshot and upload it to https://www.thebwordpodcast.com/review and I'll send you my Media Sponsor Kit Template FREE

One of the pitfalls we fall into as entrepreneurs making content is chasing going viral without really defining what it means to go “viral.” In this episode, I’ll break down why a VIRAL audience doesn't matter if it isn’t VITAL. I’ll also share how I went viral with some tactical steps that you can take right now on instagram that I learned from my mentor (who has millions of followers on instagram!)

TIMESTAMPS

00:00: Intro

02:08: Don’t Get Caught Up In Millions of Views

02:30: Building a VITAL Audience

03:02: Designing Your Ideal Client Avatar

04:15: When I Got 32M Views

06:30: Tactical Steps To Go Viral

09:00: Creating Engaging Instagram Content

10:30: What To Do After Going Viral

RESOURCES

• Join the Podcast(Her) Network: https://www.podcasther.com/
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

Join the Conversation:

Have you attended a conference, mastermind, or retreat that changed your life? Share your story with us on social media using #YourPodcastName and let's keep the conversation going!

Facebook: Podcast(H)er

Instagram: Podcast(H)er

LinkedIn: Podcast(H)er

YouTube: Joanne Bolt

Mentioned in this episode:

Leave a Review for a Free Gift!

It's easy peasy. Leave a review, take a screenshot and upload it to https://www.thebwordpodcast.com/review and I'll send you my Media Sponsor Kit Template FREE

The world just went completely dark last week and it made me think about how we often take our audience for granted. I wanted to record this quick episode for you as it is a timely reminder of how important it is to have a back up plan for your podcast.

If a big part of your business depends on your audience, you’ll want to listen to this episode!

TIMESTAMPS

00:00 Intro

00:45: Did the World Shutdown?

02:35: Cyberattack or Coincidence?

03:40: What is Your Back Up Plan

04:40: Insurance for Your Socials

RESOURCES

• Join the Podcast(Her) Network: https://www.podcasther.com/
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

Join the Conversation:

Have you attended a conference, mastermind, or retreat that changed your life? Share your story with us on social media using #YourPodcastName and let's keep the conversation going!

Facebook: Podcast(H)er

Instagram: Podcast(H)er

LinkedIn: Podcast(H)er

YouTube: Joanne Bolt

Mentioned in this episode:

Leave a Review for a Free Gift!

It's easy peasy. Leave a review, take a screenshot and upload it to https://www.thebwordpodcast.com/review and I'll send you my Media Sponsor Kit Template FREE

If you've ever wondered what it takes to build a million dollar business....I'm here to help you sort through the fluff. In this episode, I’m getting into the nitty-gritty of working backwards from your goal. I’ll show you how to structure your product offers in a way that lines up perfectly with your big vision. Trust me, this strategy is a game-changer for setting yourself up for success from the get-go!

TIMESTAMPS

00:00 - Intro

00:23 - How To Map Out Your Million Dollar Roadmap

01:34 - The 3 Types of Offers You NEED

01:46 - Your CORE Offer

03:41 - Your CHIEF Offer

04:33 - Your COMPACT Offer

06:46 - The Formula for Your Million Dollar Blueprint

08:30 - Reverse Engineering Your Goals

10:48 - Common Entrepreneurial Mistakes

12:33 - Closing Thoughts

RESOURCES

• Check Out Our Million Dollar Blueprint Template: https://www.podcasther.com/million
• Join the Podcast(Her) Network: https://www.podcasther.com/
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

Join the Conversation:

Have you attended a conference, mastermind, or retreat that changed your life? Share your story with us on social media using #YourPodcastName and let's keep the conversation going!

Facebook: Podcast(H)er

Instagram: Podcast(H)er

LinkedIn: Podcast(H)er

YouTube: Joanne Bolt

Mentioned in this episode:

Leave a Review for a Free Gift!

It's easy peasy. Leave a review, take a screenshot and upload it to https://www.thebwordpodcast.com/review and I'll send you my Media Sponsor Kit Template FREE