Are you struggling to boost engagement during demos? Facing challenges in customizing sales conversations to resonate with prospects? Wondering how to improve your conversion rates from initial discussions to closed deals?

In this episode of the Cybersecurity Go-To-Market Podcast, Damian Tommasino shares insights and actionable strategies on transforming your sales demos and processes to drive higher engagement and conversion rates.

In this conversation we discuss:
👉 The power of personalized and problem-focused demos
👉 The importance of combining discovery and demo in one conversation
👉 Practical approaches to scaling your sales team and managing costs

About our guest: Damian Tommasino is a seasoned cybersecurity sales advisor with extensive experience in driving growth and scaling startup operations. Currently advising Cybr Donut, Damian is an advocate for innovative sales methodologies that focus on deeply understanding and addressing customer pain points.

Summary: Join Andrew Monaghan and Damian Tommasino as they dive deep into effective sales strategies for cybersecurity companies. Damian shares his rich experience and unique approaches to improving demo engagement, customizing sales conversations, and navigating the challenges of scaling a startup. Tune in to gain practical insights and actionable tips to elevate your sales performance.

Connect with Damian Tomasino on LinkedIn and explore Cybr Donut's innovations here. For a personal consultation with Andrew Monaghan, book a meeting here.

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.

Are you curious about the ideal timing for bringing in a senior sales or marketing leader? Not sure the right profile to hire? Need insights on avoiding decision paralysis in hiring? Have you ever faced the dilemma of hiring in industry or someone from another one?

In this conversation we discuss: 👉 The benefits and challenges of hiring from competitors. 👉 The importance of a charismatic, proven leader in recruitment. 👉 Strategies for balancing thoroughness and timeliness in hiring decisions.

About our guest: Josh White is the Senior Vice President of North America for Intaso and a trusted advisor in the recruitment domain, particularly for cybersecurity startups. He brings extensive experience in hiring top sales and marketing talent to drive revenue growth.

Summary: Join Andrew Monaghan and guest Josh White as they delve into essential recruitment strategies for cybersecurity companies, specifically for Cybr Donut. Learn about optimizing hiring timelines, identifying the right leadership qualities, and aligning company needs with hiring decisions. Tune in to understand how Cybr Donut can achieve its ambitious growth targets through strategic hires. Listen now for actionable insights!

Connect with Josh White:

• Josh White on LinkedIn
• Intaso's Website

Book a 30-Minute Meeting with Andrew Monaghan

Cybr Donut Website

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.

Like the go-to-market team at Cybr Donut, are you struggling to build a strong sales pipeline and wondering how to utilize events effectively? Do you want to know why your customers choose your products and leverage that to boost sales? Join us in this episode as we explore practical strategies that can help your sales and marketing teams hit your revenue targets faster.

In this conversation we discuss:

👉 Building a culture around champions rather than traditional customer advisory boards.
👉 Strategies for collecting and leveraging customer discovery data to guide marketing investments.
👉 Proactive event strategies to enhance face-to-face interactions and follow-up engagements.

About our guest

Joseph Barringhaus is the VP of Marketing at Sonrai Security. With an unconventional career transition from working in a church to cybersecurity, Joseph brings a wealth of experience in field and event marketing and is known for his innovative approach to pipeline generation and customer engagement strategies.

Summary

Join us as Joseph Barringhaus shares actionable insights into improving your sales and marketing alignment, optimizing event strategies, and utilizing customer data effectively. From leveraging social proof to creative out-of-home advertising, Joseph's expertise provides a roadmap for scaling your cybersecurity business. Don't miss out on strategies that can propel your company towards the $10 million ARR milestone. Listen now!

Links

• Joseph Barringhaus on LinkedIn
• Sonrai Security Website
• Book a 30-minute meeting with Andrew Monaghan

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.