Are you leveraging your customers' insights effectively, or are you relying too much on analysts for messaging recommendations? How can sales teams genuinely connect with cybersecurity buyers? How can sellers foster real, human relationships in their professional connections? If these questions resonate with you, this episode is a must-listen!

In this conversation, we discuss:

👉 The pitfalls of overlooking customer insights in favor of analyst advice.

👉 Practical strategies for building trust and authentic connections in cybersecurity sales.

👉 The importance of continuous qualitative customer research for more actionable go-to-market strategies.

About our guest:

Dani Woolf, CEO of Audience 1st, brings extensive experience in cybersecurity marketing and a passion for customer-centric approaches. With hundreds of customer and buyer interviews, she provides invaluable insights into understanding and connecting with security buyers on a deeper level.

Summary:

Join Andrew Monaghan and Dani Woolf as they delve into the nuances of building trust in cybersecurity sales. Learn why skipping customer insights can be detrimental and discover tactics for fostering genuine connections with buyers. Dani offers actionable advice and personal anecdotes that illustrate the power of curiosity, empathy, and authentic engagement. Don't miss this enlightening conversation—tune in now!

Links:

- Connect with Dani Woolf on LinkedIn

- Visit Audience 1st

- Let's connect! Book some time with me here

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Are you a technical founder struggling to navigate sales in your cybersecurity startup? Do you find it challenging to balance technology discussions with business outcomes? Are you curious when to bring in sales professionals for a consistent approach?

In this conversation, we discuss:

👉 The journey of a technical founder learning sales through trial and error.

👉 How he learned the sales fundamentals and grew his company.

👉 How creating content and expressing viewpoints can attract the right customers.

About our guest:

Vincent Berk is a seasoned cybersecurity expert with a PhD in AI and a background in machine learning. He founded Flowtraq, served as CTO & CSA at Riverbed, and is currently part of the leadership team at Quantum Xchange. Vince brings deep insight from his extensive career, blending technical expertise with practical sales experience.

Summary:

Join us as Vince Berk shares his invaluable experience and advice on selling cybersecurity products as a technical founder. Learn the importance of balancing technical discussions with demonstrating business outcomes, the role of vertical markets, and when to bring on sales professionals. This episode is packed with actionable insights, so don't miss out—tune in now to accelerate your sales and revenue growth!

Connect with Vincent Berk:

LinkedIn: Vincent Berk

Quantum Exchange: Company Website

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Follow me on LinkedIn for regular posts about growing your cybersecurity startup

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Are your pipeline generation efforts falling flat? Is your team struggling with pipeline consistency and conversion rates? How aligned are your sales and marketing teams? How about SDRs?

In this episode of the Cybersecurity Go-To-Market Podcast, Dave Breshears sits down with host Andrew Monaghan to discuss proven strategies for boosting sales development performance, optimizing account engagement, and enhancing cross-functional team alignment.

In this conversation, we discuss:

👉 Strategies for consistent and effective outbound efforts in early-stage companies.

👉 The crucial role of phone competence and sustained pursuits in successful sales development.

👉 The importance of leaving voicemails to establish identity and engage potential customers.

About our guest:

Dave Breshears, known as the "revenue mechanic," specializes in identifying and fixing misalignments and inefficiencies within companies' revenue engines. With experience as both an SDR and enterprise sales professional, he brings practical insights into creating data-driven, programmatic sales development strategies.

Summary:

Join us as Dave Breshears shares invaluable advice on optimizing sales development efforts, aligning marketing and sales teams, and the pivotal role of phone calls in driving pipeline success. Tune in to learn how to apply these strategies to grow your cybersecurity business and ensure scalable success. Listen to the full episode now!

Links:

Connect with Dave Breshears on LinkedIn

OneView Labs's Website

Support the Show.

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.

Are you struggling to generate high-quality opportunities for your cybersecurity solutions? Do you find it challenging to decide between insourcing and outsourcing your sales development functions? How prepared are your sales development representatives (SDRs) to engage in meaningful business conversations and make great cold calls?

These questions are at the heart of our discussion in this episode of the Cybersecurity Go-To-Market Podcast.

In this conversation we discuss:
👉 The "conversation first" prospecting methodology.
👉 Outsourcing vs. insourcing sales development for early-stage cybersecurity companies.
👉 The impact and future of AI in sales development and customer service.

About our guest:
Kevin Hopp is a seasoned expert in cold calling with over 600,000 cold calls made in the past five years. He specializes in training and consulting to help businesses optimize their sales development efforts. Kevin is highly regarded for his innovative approach to prospecting and deep understanding of sales dynamics in the cybersecurity industry.

**Links and contact details:**
Connect with Kevin Hopp on LinkedIn.
Visit his consulting group's website

Support the Show.

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.

Are you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in these recent months? Are you re-evaluating the role of SDRs and BDRs in an AI-driven landscape right now?

This episode addresses these current challenges and more, providing valuable insights for sales and marketing leaders looking to accelerate their revenue growth in 2024.

In this conversation we discuss:

👉 The challenges and successes in finding warm leads and leveraging market intelligence in 2024.

👉 How authenticity and trust in marketing and leadership are impacting sales effectiveness this year.

👉 The evolving role and current effectiveness of SDRs/BDRs in outbound marketing amid technological shifts.

About our guest:

Patrick Sheehan is a seasoned sales leader and the Chief Revenue Officer (CRO) and Founder at RevelUp and CRO at Network to Code. With extensive experience in cybersecurity sales, Patrick brings invaluable insights into pipeline management, deal qualification, and the importance of customer-centric strategies in marketing and sales, especially in the evolving market of 2024.

Summary:

Join us for an enlightening episode with Patrick Sheehan, where we dive into practical steps and recent successes in improving cybersecurity sales strategies, the importance of authenticity in marketing, and the evolving role of SDRs and BDRs in 2024. Don't miss out on actionable insights that can help you refine your strategies and drive your business forward this year. Listen to this episode now and start transforming your sales approach.

Connect with Patrick Sheehan:

Patrick Sheehan's LinkedIn

Support the Show.

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

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How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics?

In this episode, Andrew Monaghan tackles these pressing questions with Manny Ataebi a cybersecurity CMO, offering expert advice on optimizing your marketing spend to catalyze substantial growth.

In this conversation we discuss:

👉 How to allocate a $1.5 million marketing budget to drive revenue growth.

👉 The balance between short-term SDR activities and long-term brand-building efforts.

👉 Strategies to creatively differentiate your brand at major events like RSA.

About our guest:

Manny Ataebi's career began at the age of 14, managing the bookings for a car service business, which developed his analytical skills and responsibility. With a strong background in development and technical marketing, Manny has transitioned into a distinguished marketing strategist in the cybersecurity industry, known for his innovative and bold approaches to marketing and event planning.

Summary:

Join Andrew Monaghan and Manny Ataebi as they explore how to strategically spend a $1.5 million marketing budget to triple revenue post-Series A funding. With a focus on scalable strategies and creative differentiation, Manny provides a roadmap for cybersecurity companies to maximize their growth potential. Don't miss out on these vital insights—tune in now to transform your marketing efforts and achieve unprecedented success.

Connect with Manny Ataebi:

- Manny Ataebi on LinkedIn

Support the Show.

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

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Are your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader’s success?

In this conversation, we discuss:

• Challenges faced by early-stage startups in aligning their products to market needs.
• Understanding the role and impact of diverse cultural backgrounds in cybersecurity.
• The significance of practical experience in founding successful security operations.

About our guest:

Ross Haleliuk, head of product at Lima Charlie and author of "Cyber for Builders", is a distinguished figure in cybersecurity, known for his profound insights into start-up ecosystems and operational challenges. His background and thoughtful opinions make him a valuable voice in the industry discussion.

Summary:

Join our host, Andrew Monaghan, as he explores with Ross Haleliuk the complexities and strategies driving today's cybersecurity market. Ross offers essential advice for startups and established companies aiming to succeed in this dynamic field. Tune in for invaluable perspectives that could revolutionize your go-to-market strategies!

Connect with Ross and explore more:

- Ross Haleliuk on LinkedIn

- Lima Charlie

Support the Show.

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

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In this conversation, we discuss:

- 👉 The challenges of scaling enterprise data security effectively.

- 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity.

- 👉 Bedrock's plans for a successful go-to-market year in 2024.

About our guest:

Pranava Adduri is the CEO and Co-Founder of Bedrock Security. With a dynamic background in data protection and storage systems, Pranava brings an innovative edge to tackling today's cybersecurity challenges.

Connect with Pranava and explore Bedrock Security further:

- Pranava's LinkedIn

- Bedrock Security's Website

Support the Show.

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.