• The Huge Opportunity to Build Trust with Media (450)

  • Oct 18 2024
  • Duração: 1 hora e 13 minutos
  • Podcast

The Huge Opportunity to Build Trust with Media (450)

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  • Sumário

  • The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season? Americans' trust in media sinks to an all-time low. Or did it? Actually, there's a big opportunity for content marketers here. TikTok's own research reveals it's hurting kids. What are we going to do about it? And author James Patterson launches a new channel on, of all places, Substack. Winners and losers include Nick Chubb, Apple's killing of social apps and content creator deaths. Rants and raves include Steven Pressfield and an AI article. This week's links: Semrush Acquires Third Door Media Americans' Trust at All-Time Low TikTok's Horrible New Research James Patterson Launches Substack Nick Chubb Tells All Did Apple Kill Social Apps? Content Creator Falls to Death AI Is Going to Kill Advertising ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers. And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring. - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
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