Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking engagement in ads and understanding the impact of outbound clicks. Ralph and Lauren also talk about the often-overlooked value of instant experience ads, a powerful tool for enhancing engagement and reducing costs. For those running ads across multiple platforms, they explain how to use data to refine campaigns and drive better results. Tune in to hear how small tweaks can lead to big gains in digital marketing!

Chapters

• 00:00:00 - Welcome! Ralph and Lauren Discuss Exciting Podcast Travel Plans
• 00:01:22 - Kicking Off the Final Chapter on MPIs
• 00:02:20 - In-App ROAS: When It Matters and When It Doesn’t
• 00:03:49 - CPC Breakdown: What Are You Really Paying For?
• 00:05:53 - Instant Forms and the Meta Metrics Mystery
• 00:09:17 - The Frustration of Meta’s Untracked Instant Form Clicks
• 00:13:35 - Deconstructing Click Metrics for Better Ad Performance
• 00:17:59 - Unlocking the Power of Instant Experience Ads
• 00:25:55 - Mastering Full Funnel Advertising Strategies
• 00:31:52 - Wrapping Up with a Call to Action and What’s Next

LINKS AND RESOURCES:

• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 on YouTube
• Clicks (all)
• Know the difference between "Clicks (all)" and "Link clicks"
• Troubleshoot the difference between link clicks and outbound clicks
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!