This discussion explores the evolution and future of CrossFit, covering changes in training, the role of iconic athletes and coaching, the need for better media and storytelling, leadership challenges, and hyrox as a Competitor to Crossfit.

00:40 How has the Crossfit games athlete changed?

34:09 Attracting Attention to CrossFit: Media and Business Aspects

39:20 The Power of Storytelling in CrossFit

47:26 Challenges in Crossfit Communication and Transparency

53:28 The Impact of Crossfit Leadership

01:02:01 Navigating the Complexity of Crossfit Size and Investment

01:06:04 Exploring Growth and Collaboration in the CrossFit Space

01:07:28 The Impact of Events like Hyrox on the Fitness Industry

01:10:12 Passion for the CrossFit Methodology and Long-Term Health

01:32:11 Challenges and Opportunities in the Fitness Industry

In this conversation, Yash and Kevin interview Alex, a former champion bodybuilder and IFBB chairman for California. They discuss topics such as helping clients understand the purpose of exercise, trends in fitness, the importance of muscle engagement during workouts, and the role of protein in the body. Alex emphasizes the need for balance and sustainability in fitness and nutrition.

00:00 Understanding the Purpose of Exercise

03:14 Evaluating Fitness Trends

09:03 The Importance of Muscle Engagement

12:51 The Role of Protein in the Body

14:20 Emphasizing Balance and Sustainability

This week Yash interviews Cillian O'Connor on the podcast!

00:00 Introduction and Age Myths

08:05 General Athleticism and Adaptability

14:08 Functional Training and Evidence-Based Practices

18:55 Principles in Training

32:09 The Rise of Knees Over Toes Guy and Charles Poliquin