Títulos em Negócios e Carreiras

The world’s most trusted guide for leaders in transition. Transitions are a critical time for leaders. In fact, most agree that moving into a new role is the biggest challenge a manager will face. While transitions offer a chance to start fresh and make needed changes in an organization, they also place leaders in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success.

The Avengers franchise contains some of the top-grossing films of all time - but did you know the seeds of this blockbuster series’ success were actually planted 50 years earlier? You’ll find out how in StorySelling: Hollywood Secrets Revealed, when Emmy® winners Nick Nanton and J.W. Dicks, authors of the best-selling Celebrity Branding You™, expose why StorySelling is the most powerful method of persuasion known to man - and how any entrepreneur or business owner can put it to work to create their own blockbuster success!

Você tem problemas em definir e conquistar seus objetivos? Você procrastina ou deixa para fazer as coisas na última hora? Você sabia que 80% das metas de Ano Novo já falharam até fevereiro? O problema é este: a maioria das pessoas nunca aprendeu como definir e perseguir objetivos da maneira correta. Até mesmo profissionais habilidosos e de sucesso sofrem para conseguir honrar seus compromissos e derrotar as forças da preguiça e da procrastinação. Para superar essas fraquezas, precisamos entender a natureza das forças psicológicas internas que conspiram contra nós.

After a five-year research project, Jim Collins concludes that good to great can and does happen. In this audiobook, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind. Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel.

Que critérios pautarão sua vida? A pergunta que serve de título para o celebrado texto de Clayton M. Christensen que abre esse livro revela a profundidade e a contribuição das ideias que você encontrará aqui. Selecionados entre os mais relevantes da Harvard Business Review, os artigos de Gerenciando a si mesmo apresentam conceitos que farão você encarar os desafios pessoais e profissionais com clareza, objetividade e sabedoria. Eles o ajudarão a traçar uma estratégia para sua vida e a investir seu tempo, sua energia e seu talento de acordo com seus objetivos maiores.

Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as best-selling author Charlene Li explains, that’s not how disruption works. Disruption doesn’t create growth; instead, growth creates disruption.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

Todos nós queremos ouvir um “sim”. Essa palavra tão pequena abre as portas para o mundo e nosso futuro. Os 21 breves capítulos deste livro descrevem atitudes testadas e comprovadas para aumentar as chances de que os outros comprem nossas ideias ou atendam nossos pedidos. Seus princípios e lições práticas podem ser usados para lidar com diversos desafios, como recuperar um relacionamento, negociar um aumento ou convencer um amigo. Apresentando ótimos conselhos, este pequeno livro traz grandes ensinamentos para quem deseja obter mais oportunidades na vida.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Todos querem ficar ricos. Poucos conseguem. Qual será o segredo, a fórmula que cria milionários? Por mais de vinte anos, Napolleon Hill, autor de Quem pensa enriquece, se dedicou a descobri-la. E conseguiu. Ele acompanhou de perto a ascensão de 500 das maiores fortunas do mundo. Convivendo com mitos como Henry Ford, Theodore Roosevelt, King Gillette e Jonh Rockefeller, o autor encontrou 15 características comuns a todos esses grandes vencedores.

Ricos, sábios e felizes apresenta a sabedoria prática de alguns dos grandes mitos do mundo dos investimentos e revela o que suas trajetórias podem nos ensinar sobre investir bem, tomar boas decisões, pensar com clareza e viver melhor. A partir de um rico acervo de entrevistas realizadas ao longo dos últimos 25 anos, William Green constrói uma obra repleta de histórias curiosas e cativantes que cobrem os marcos históricos mais relevantes para a economia mundial - do crash da bolsa americana em 1929 à crise gerada pela pandemia de Covid-19.

LIDERAR UMA EQUIPE NÃO É NADA FÁCIL. ESTE AUDIOLIVRO VAI LHE ENSINAR CONCEITOS E HABILIDADES FUNDAMENTAIS PARA ELEVAR A SUA ATUAÇÃO A OUTRO PATAMAR.

Tida como uma obra única na história da Filosofia, Meditações contém as mais profundas e reveladoras reflexões espirituais e éticas já registradas. Apresentados de maneira direta, os insights reúnem os fundamentos do Estoicismo que guiaram os pensamentos do imperador filósofo Marco Aurélio, um dos líderes mais inteligentes e bem-sucedidos de sua época. Uma obra-prima essencial para gestores, curiosos e qualquer pessoa que já tenha enfrentado momentos difíceis, porém, sem deixar de cultivar a esperança em dias melhores.

Barbarians at the Gate has been called one of the most influential business books of all time, the definitive account of the largest takeover in Wall Street history. Bryan Burrough's and John Helyer's account of the frenzy that overtook Wall Street in October and November of 1988 gives us not only a detailed look at financial operations at the highest levels but a richly textured social history of wealth in the twilight of the Reagan era.

In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.

Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.

Um guia para transformar as dores e as dificuldades da vida em oportunidades para desenvolver a alegria genuína e o crescimento pessoal.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a handing off to his star running back. The pass was intercepted, and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck? Even the best decision doesn't yield the best outcome every time.