Títulos em Negócios e Carreiras

There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because in business it doesn't matter what you do, it matters why you do it. Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they started with why. This book is for anyone who wants to inspire others or to be inspired.

The New York Times bestseller, which for 10 years has been a must-have for women in business, is now completely revised and updated. In this new edition, internationally recognized executive coach Lois P. Frankel reveals a distinctive set of behaviors-over 130 in all-that women learn in girlhood that ultimately sabotage them as adults. She teaches you how to eliminate these unconscious mistakes that could be holding you back and offers invaluable coaching tips that can easily be incorporated into your social and business skills.

Por que ler esse livro? Você pode aprender os framework mais populares, usar as melhores linguagens de programação e trabalhar nas maiores empresas de tecnologia, mas se você cultivar maus hábitos, vai ser difícil se tornar um desenvolvedor de ponta. Esse livro não oferece um caminho definitivo ou fórmula predefinida de sucesso. Esse livro é o resultado de uma busca. A busca para descobrir quais hábitos podem ser cultivados para se tornar um melhor engenheiro(a) de software.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Bill, an IT manager at Parts Unlimited, has been tasked with taking on a project critical to the future of the business, code named Phoenix Project. But the project is massively over budget and behind schedule. The CEO demands Bill must fix the mess in 90 days, or else Bill’s entire department will be outsourced. With the help of a prospective board member and his mysterious philosophy of the Three Ways, Bill starts to see that IT work has more in common with manufacturing plant work than he ever imagined.

Living a modern life requires juggling a ton of information. But we were never taught how to manage this information effectively so that we can find what we need when we need it. In The PARA Method, Tiago Forte outlines a simple and intuitive four-step system that will help us sort all the information flooding our brains into four major categories—Projects, Areas, Resources, and Archives—allowing us to manage our commitments while achieving our goals and dreams.

Find Your Why is the follow up to Start with Why, the global best seller and the subject of the third most watched TED Talk of all time. With Start With Why, Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. Now, along with two of his colleagues, Peter Docker and David Mead, Sinek has created a guide to the most important step any business can take: finding your why.

In The Four Agreements, a New York Times best seller for over seven years, don Miguel Ruiz revealed how the process of our education, or “domestication,” can make us forget the wisdom we were born with. Throughout our lives, we make many agreements that go against ourselves and create needless suffering.

The world’s most trusted guide for leaders in transition. Transitions are a critical time for leaders. In fact, most agree that moving into a new role is the biggest challenge a manager will face. While transitions offer a chance to start fresh and make needed changes in an organization, they also place leaders in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success.

Especialista em mindset de crescimento, conceito desenvolvido pela psicóloga Carol Dweck, Eduardo Briceño alerta que estamos nos tornando prisioneiros do desempenho crônico: emendamos uma tarefa na outra, sempre buscando a máxima qualidade. Essa maratona interminável resulta em frustração e estagnação. É como se estivéssemos numa roda de hamster, correndo loucamente sem chegar a lugar algum – o que o autor chama de paradoxo da performance.

From artists to entrepreneurs, students looking for their first jobs to organizational leaders, public figures to speakers, Tell Me About Yourself helps everyone bolster confidence and authentic communication in life's most vulnerable moments. Treading on a proven six-step process, the founder and CEO of Oratory Glory, Holley Murchison, teaches you how to craft and deliver a comprehensive, compelling, and generally kick ass introduction.

This is the only guide you will need to obtain a coveted finance job. You will learn exactly how to behave and how to respond to the questions that will be asked. Learn insider secrets about exactly what we are looking for, what questions you will be asked, how to negotiate a signing bonus, tips on how to obtain more interviews, and much more. If there is one guide to study, this is it. Also, I include personal stories and confessions during my first year in investment banking.

In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a handing off to his star running back. The pass was intercepted, and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck? Even the best decision doesn't yield the best outcome every time.

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Às vezes não percebemos como pequenas mudanças podem destruir nossos relacionamentos, metas, carreiras e saúde física e emocional. Muitos jovens só enxergam que estão com problemas quando se tornam adultos frustrados.

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

From the best-selling author of You Just Don't Understand comes another groundbreaking examination of the way we communicate - in public, in the media, in politics, in our courtrooms and classrooms - letting us see in a new way forces that are powerfully shaping our lives.  

Superagency offers a roadmap for using AI inclusively and adaptively to improve our lives and create positive change. While acknowledging challenges like disinformation and potential job changes, the book focuses on AI’s immense potential to increase individual agency and create better outcomes for society as a whole. Imagine AI tutors personalizing education for each child, researchers rapidly discovering cures for diseases like Alzheimer's and cancer, and AI advisors empowering people to navigate complex systems and achieve their goals

Um grupo de cientistas de dados do Google embarca num estudo sobre como as melhores equipes funcionam e descobre que a forma que um grupo interage é mais importante do que quem está no grupo. Os diretores do filme Frozen, da Disney, estão quase sem prazo e à beira de uma catástrofe - até que decidem sacudir suas equipes da maneira certa e estimulam um avanço criativo que resultou em um dos filmes mais lucrativos de todos os tempos. O que essas pessoas têm em comum? Elas sabem que produtividade tem que ver com as escolhas que fazemos.