Títulos em Economia

Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.

The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.

Random House presents the audiobook edition of Talking to My Daughter About the Economy: A Brief History of Capitalism by Yanis Varoufakis. Why is there so much inequality? In this short book, world-famous economist Yanis Varoufakis sets out to answer his 11-year-old daughter Xenia's deceptively simple question. Using personal stories and famous myths, he explains what the economy is and why it has the power to shape our lives.

From the legendary former Fed Chairman and the acclaimed Economist writer and historian, the full, epic story of America's evolution from a small patchwork of threadbare colonies to the most powerful engine of wealth and innovation the world has ever seen.

Boyapati presents the theory of money, the anatomy of Bitcoin, the reasons it is superior to the gold and fiat standards that came before it, and the promise that it offers to human civilization. He describes path dependence and the trajectory of a newly monetizing asset in terms the layman can understand, and he addresses the concerns that most commonly arise as newcomers struggle to comprehend the essence and significance of this first digital monetary network.

Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and famine?

From mechanical looms to the combustion engine to the first computers, new technologies have always provoked panic about workers being replaced by machines. For centuries, such fears have been misplaced, and many economists maintain that they remain so today. But as Daniel Susskind demonstrates, this time really is different. Breakthroughs in artificial intelligence mean that all kinds of jobs are increasingly at risk.

Angus Deaton afirma que vivemos melhor hoje do que em qualquer outro período da história. As pessoas são mais saudáveis, mais ricas e a expectativa de vida continua aumentando. Paradoxalmente, o fato de tantos indivíduos terem conseguido escapar da pobreza também gerou desigualdades; e a disparidade entre países desenvolvidos e em desenvolvimento se estreitou, mas não desapareceu.

Americans have long been skeptical of corporations, and that skepticism has only grown more intense in recent years. Meanwhile, corporations continue to amass wealth and power at a dizzying rate, recklessly pursuing profit while leaving society to sort out the costs. In For Profit, law professor William Magnuson argues that the story of the corporation didn’t have to come to this. Throughout history, he finds, corporations have been purpose-built to benefit the societies that surrounded them.

Las consecuencias económicas de la paz es un análisis profético sobre las repercusiones económicas de la Primera Guerra Mundial y los errores cometidos en la Conferencia de Paz de París en 1919. Keynes argumenta que las condiciones impuestas a Alemania llevarían a un resentimiento duradero y a futuros conflictos. Su obra desafía las políticas económicas predominantes de la época y advierte sobre las devastadoras consecuencias de imponer reparaciones excesivas a los países derrotados.

The abridged, downloadable audiobook edition of Niall Ferguson's epic history, The Ascent of Money. Behind each great historical phenomenon there lies a financial secret - Niall Ferguson uncovers the hidden stories behind history. Bread, cash, dosh, dough, loot. Call it what you like, it matters now more than ever. In The Ascent of Money, Niall Ferguson shows that finance is the foundation of all human progress and the lifeblood of history.

Perhaps no company reflects American ingenuity, innovation and industrial fortunes as well as the iconic General Electric Company. Producing storied leaders and almost every product imaginable, GE built a cult of leadership success that hid cracks in its foundation. In this masterful history, William D. Cohan, one of America's most eminent financial journalists, argues that GE's legacy is both a paragon and a cautionary tale through which to understand American business.

Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives: how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of...well, everything. The inner working of a crack gang...the truth about real-estate agents...the secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world is even more intriguing than we think. All it takes is a new way of looking, and Freakonomics will redefine the way we view the modern world.

A century ago, it was a given that a woman with a college degree had to choose between having a career and a family. Today, there are more female college graduates than ever before, and more women want to have a career and family, yet challenges persist at work and at home. This book traces how generations of women have responded to the problem of balancing career and family as the twentieth century experienced a sea change in gender equality, revealing why true equity for dual career couples remains frustratingly out of reach.

Este minilivro é um resumo produzido a partir da obra original. As Seis Lições reúne as palestras ministradas, em 1959, por Ludwig von Mises na Universidade de Buenos Aires (UBA). O autor discute com clareza o capitalismo, o socialismo, o intervencionismo, a inflação, o investimento estrangeiro e as relações entre política e ideias. Em linguagem agradável, a obra apresenta as linhas gerais do pensamento misesiano sendo, ao mesmo tempo, uma das melhores introduções à Política e à Economia.

From legendary investor Ray Dalio, author of the international best seller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes - but similar to those that have happened many times before.

Hillbilly Elegy is a passionate and personal analysis of a culture in crisis - that of white working-class Americans. The decline of this group, a demographic of our country that has been slowly disintegrating over 40 years, has been reported on with growing frequency and alarm but has never before been written about as searingly from the inside. J. D. Vance tells the true story of what a social, regional, and class decline feels like when you were born with it hung around your neck.

Pela primeira vez, conhecemos a mulher por trás da filantropa. Melinda escreve sobre sua vida pessoal, sua história e as dificuldades que supera dia a dia na busca por equidade no próprio casamento. Ela conta as lições mais emocionantes que aprendeu com as pessoas extraordinárias que conheceu ao longo de sua jornada, as experiências transformadoras que viveu e os desafios que enfrentou nessas quase duas décadas de atuação junto à Fundação Bill & Melinda Gates.

There’s a new invisible force at work in our economic and cultural lives. It affects every advertisement we see and every product we buy, from our morning coffee to a new pair of shoes. “Stakeholder capitalism” makes rosy promises of a better, more diverse, environmentally friendly world, but in reality, this ideology, championed by America’s business and political leaders, robs us of our money, our voice, and our identity.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.