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Boomers are narcissists. Millennials are spoiled. Gen Zers are lazy. We assume people born around the same time have basically the same values. It makes for good headlines, but is it true? Bobby Duffy has spent years studying generational distinctions. In this book, he argues that our generational identities are not fixed but fluid, reforming throughout our lives.

Research shows that people often wildly misunderstand the state of the world, regardless of age, sex, or education. And though the internet brings us unprecedented access to information, there's little evidence we're any better informed because of it. We may blame cognitive bias or fake news, but neither tells the complete story. Bobby Duffy draws on his research into public perception, offering a sweeping account of the stubborn problem of human delusion: how society breeds it, why it will never go away, and what our misperceptions say about what we really believe.

In this original and deeply researched book, polling expert and professor of public policy Bobby Duffy explores how when we're born determines our attitudes to money, sex, religion, politics and much else. Informed by exclusive studies from IPSOS, as well as his own research, Duffy reveals that many of our preconceptions are just that: tired stereotypes.