Resultado de "Brian Clegg" em Todas as categorias

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line been information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking

From the crystalline perfection of the snowflake to the transfer of energy from the Sun, science lies at the heart of the weather and our understanding of it. In recent years, weather science has moved to the leading edge with advanced modelling, versatile use of satellite data and a better understanding of mathematical chaos. This is a true example of hot science at work.

Brian Clegg's acclaimed popular science book Inflight Science explored the science experienced on a plane flight. Interstellar Tours takes that concept and goes large. It takes the listener on a tour of our galaxy on the starship Endurance.

Popular science master Brian Clegg’s new book is an entertaining tour through the science of what makes you you. From the atomic level, through life and energy to genetics and personality, it explores how the billions of particles which make up you - your DNA, your skin, your memories - have come to be.

Space is big. Really big. You just won't believe how vastly, hugely, mind-bogglingly big it is. I mean, you may think it's a long way down the street to the chemist, but that's just peanuts to space.' Douglas Adams, Hitch-hiker's Guide to the Galaxy.We human beings have trouble with infinity - yet infinity is a surprisingly human subject. Philosophers and mathematicians have gone mad contemplating its nature and complexity - yet it is a concept routinely used by schoolchildren. Exploring the infinite is a

Biomimetics literally means emulating biology—and in a broader sense the term covers technological advances where the original inspiration came from nature. The Earth is a vast laboratory where the mechanisms of natural selection have enabled evolutionary solutions to be developed to a wide range of problems. Science writer Brian Clegg looks at how humans have piggybacked on natural experimentation, redeploying a solution to create things that make our lives easier.

Asked to name a great physicist, most people would mention Newton or Einstein, Feynman or Hawking. But ask a physicist and there’s no doubt that James Clerk Maxwell will be near the top of the list. Maxwell, an unassuming Victorian Scotsman, explained how we perceive color. He uncovered the way gases behave. And, most significantly, he transformed the way physics was undertaken in his explanation of the interaction of electricity and magnetism, revealing the nature of light and laying the groundwork for everything from Einstein’s special relativity to modern electronics.

You may well be familiar with the fact that lightning, contrary to the popular saying, often strikes the same place twice. But this is just the tip of the iceberg when it comes to what many of us wrongly believe about the way the world works. Whether it's word of mouth, myths you've read about online or misremembered facts from school, we're bombarded by misconceptions about the science we come into contact with every day—this book will uncover the most popular myths to help you avoid contributing to the perpetuation of these misunderstandings.

All the matter and light we can see in the universe makes up a trivial five per cent of everything. The rest is hidden. This could be the biggest puzzle that science has ever faced. Since the 1970s, astronomers have been aware that galaxies have far too little matter in them to account for the way they spin around: they should fly apart, but something concealed holds them together. That ’something' is dark matter - invisible material in five times the quantity of the familiar stuff of stars and planets.

Einstein's special theory of relativity made time travel to the future a possibility, and later his general theory of relativity showed us that loops in spacetime could exist, meaning that we might be able to bend time backwards, too. But what are the practicalities of making time travel possible? What do we still need to know? How do we deal with any paradoxical twists in time - and could quantum physics hold the answer?

Physics informs our understanding of how the world works - but more than that, key breakthroughs in physics have transformed everyday life. We journey back to 10 separate days in history to understand how particular breakthroughs were achieved, meet the individuals responsible and see how each breakthrough has influenced our lives.

Brian Clegg was always fascinated by Isaac Asimov's classic Foundation series of books, in which the future is predicted using sophisticated mathematical modelling of human psychology and behaviour. Only much later did he realise that Asimov's 'psychohistory' had a real-world equivalent: game theory. Originating in the study of probabilistic gambling games that depend on a random source—the throw of a dice or the toss of a coin—game theory soon came to be applied to human interactions: essentially, what was the best strategy to win, whatever you were doing?

Computer technology has improved exponentially over the last 50 years. But the headroom for bigger and better electronic solutions is running out. Our best hope is to engage the power of quantum physics. Brian Clegg explains algorithms and their quantum counterparts, explores the physical building blocks and quantum weirdness necessary to make a quantum computer and uncovers the capabilities of the current generation of machines.

In 2003, Russian physicists Andre Geim and Konstantin Novoselov found a way to produce graphene, the thinnest substance in the world, by using sticky tape to separate an atom-thick layer from a block of graphite. Their efforts would win the 2010 Nobel Prize for Physics, and now the applications of graphene and other two-dimensional substances form a worldwide industry.

At the two four-kilometre long LIGO observatories in the US, scientists developed incredibly sensitive detectors, capable of spotting a movement 100 times smaller than the nucleus of an atom. In 2015, they spotted the ripples produced by two black holes spiralling into each other, setting spacetime quivering. This was the first time black holes had ever been directly detected, and it promises far more for the future of astronomy. Brian Clegg presents a compelling story of human technical endeavour and a powerful new path to understand the workings of the universe.