Resultado de "Christopher Nicole" em Todas as categorias

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

Los seres humanos son como un rebaño de ovejas que se dirige al matadero. Su única esperanza de sobrevivir reside en un equipo que acaba de abandonar el planeta. Tras su exitosa misión, en la que lograron destruir el anillo de esclavización instalado en la ciudad de Nueva York, Bic y el resto del Equipo Phantom atraviesan el anillo original de la Antártida y llegan al corazón del Imperio androquí.

Un secreto enterrado en la Antártida por miles de años. Y un sargento muy cabreado por tener que hacer de niñera para los investigadores que tienen que resolver el misterio. La última misión de Patrick Finnegan, alias Bic, antes de jubilarse de los marines, lo lleva hasta las montañas subglaciales Ellsworth. Pero ¿el motivo de verdad por el que está ahí? Le debe un favor a un viejo amigo. Aunque eso no significa que lo hará con gusto. Cuando Bic ve lo que han descubierto, no puede creerlo. Tampoco está listo para el estallido de violencia que se va a desencadenar.

The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business. All three elements—company design, product design, and category design—work together and balance each other to exert great force on a company’s success and value. And the legendary, enduring companies get these three elements of company design, product design, and category design in such a state of synchronicity that they reinforce each other.

Business media “platforms” and social media platforms have a problem. The way content gets created, distributed, and monetized today is being radically transformed—and most people haven’t noticed yet. And up until now, creators have not been paid (fairly) for their work. Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is the ultimate guide for creators who want to understand how to make the most of the changing media landscape.

The same way startups work hard to one day achieve a legendary liquidity moment and go public, the same can be said about individuals who achieve a certain level of autonomy and financial freedom in their personal lives. And in the wake of the 2020 COVID-19 pandemic, it’s clear this desire for freedom is more desirable than ever.

Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong. Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is. Short, sweet, and to the point, this is an audiobook for how you can attract customers, clients, fans, and followers.

Category Pirates - Christopher Lochhead, Eddie Yoon, and Nicolas Cole - walk listeners through arguably the most important aspect of going public: writing the S-1. If there was ever a way to measure public company readiness, the S-1 document would be it. Within the first few lines of a company’s S-1, you can immediately tell whether they are positioning themselves in the context of the past, or are educating investors on a different (and exponentially more valuable) future.

Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.

Yugoslavia, 1941. Yugoslavia - hitherto neutral - finds itself at war with Germany as the pro-Nazi government is overthrown and replaced by a pro-Allied administration. The staff at the British Embassy make hasty plans to leave the country, but one of the military attachés, Captain Tony Davis, is separated from his comrades. Together with a motley crew of refugees, Davis escapes into the mountains of the west and begins a breathtaking series of adventures as he encounters the remnants of the Serbian army, the dreaded Ustase terrorists and, eventually, the Partisans.

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

Germany, 1945: The Third Reich has collapsed and MI6 are retiring beautiful but deadly Anna Fehrbach, aka the Countess von Widerstand. But Anna is still wanted by the Russians for an attempt on the life of Stalin, and when they trace her to her Scottish refuge where she's under the care of her MI6 handler and lover Clive Bartley, Anna escapes the only way she knows how: She shoots her way out....

The end of the war has not allowed beautiful but deadly Anna Fehrbach to retire. Working for the SS her principal antagonist was the Soviet Union, and to Joseph Stalin and his henchman Lavrenty Beria she remains the most wanted of all war criminals. Although under the aegis of the CIA, the Russians remain on her trail and elaborate plans are being laid for her capture and execution....

Anna Fehrback is not yet 21, the picture of innocent beauty-and a deadly assassin with seven kills to her name. Recruited by the Nazis under threats of reprisals against her family, she has served as a double agent in the war, secretly spying for the British. Now, as France falls to Germany, she faces a new mission: go to Russia and assassinate Stalin.

July 1944: In the aftermath of an attempt on Hitler’s life, Germany is in chaos, but once again beautiful, deadly Anna Fehrbach is on hand to help maintain the regime. But Anna is not all she seems, and in her capacity as a double agent was herself integral to the conspiracy. As the Third Reich collapses, how will Anna secure the release of her family, held by the Nazis to guarantee her loyalty?

The thrilling sequel to Angel of Vengeance - In 1943 Nazi Germanys defences are crumbling, and Heinrich Himmler is taking steps to ensure his survival. He employs beautiful but deadly Anna Fehrbach to courier large sums of money across the border into Switzerland. What Himmler does not know is that Anna has for four years been a double agent, working for the British SIS and the American OSS in her determination to bring the Nazis down...

The thrilling sequel to Angel in Red - Anna Fehrbach is an MI6 operative in the heart of the Nazi establishment who has just found out about the Final Solution, but convincing her British employers proves next to impossible... Meanwhile, she must organize the assassination of Hitler's probable successor who also happens to be Annas lover. But will Annas nerve of steel hold out as those around her fall to pieces?

When in March 1938 Germany invades Austria, all anti-Nazis are immediately rounded up and imprisoned. Prominent amongst these is liberal editor Johann Fehrbach, his Anglo-Irish wife, and his two daughters. But the elder of the girls, seventeen-year-old Annaliese, is separated from her parents and taken into Gestapo custody.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.