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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

The New York Times best-selling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients?

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that best-selling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Una buena idea puede cambiarlo todo. Si quieres tener ideas poderosas y comunicarlas de manera efectiva para conseguir un cambio de conducta o modificar las opiniones de tus empleados, compradores, hijos, lectores o alumnos, Ideas que pegan es tu libro.

All of us hit a wall sometimes, in our life and in our jobs. What is getting in the way of your ability to make progress and do good work? We’re accustomed to thinking that we can only pivot in response to an emergency or an existential threat. This book is about how you make quick progress on an important goal without waiting for the crisis to hit first.

In Reset, Heath explores a framework for getting unstuck and making the changes that matter. The secret is to find “leverage points”: places where a little bit of effort can yield a disproportionate return. Then, we can thoughtfully rearrange our resources to push on those points.

In this book, the authors engage the dream of better, both in fields and endeavors where participants know they should practice and also in those where many do not yet recognize the transformative power of practice. And it's not just whether you practice. How you practice may be a true competitive advantage. Deliberately engineered and designed practice can revolutionize our most important endeavors.

We all have a tendency to work around problems. We are resourceful. We improvise. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why 'solve' crimes when we could stop them being committed? Why treat chronic diseases when they could be prevented from developing? Why provide shelter for the homeless rather than working to keep people housed in the first place? Why do our efforts skew so heavily towards reaction rather than prevention?

Pourquoi certains moments, même brefs, nous marquent à vie ? Pourquoi nos souvenirs les plus précieux se concentrent-ils sur une courte période de notre jeunesse ? Pourquoi avons-nous tendance à nous souvenir du meilleur, du pire ou du dernier instant d'une expérience vécue ? Dans ce nouvel ouvrage, Chip et Dan Heath décryptent les ressorts de ces instants puissants capables de changer une vie et vous apprennent à créer des expériences mémorables pour vos interlocuteurs, vos clients, vos enfants.

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?

In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.

Decisiones, decisiones, decisiones. Nos enfrentamos a cientos de ellas todos los días, incluso miles. Pero ¿cómo podemos saber si estamos tomando las correctas? En "Decídete", Chip y Dan Heath abordan uno de los temas cruciales de nuestras vidas laborales y personales: cómo tomar mejores decisiones. Y es que la decisión correcta, en el momento oportuno, puede cambiarlo todo.

"Más vale malo conocido que bueno por conocer". Éste es uno de nuestros dichos más populares. ¿Padecemos una resistencia natural al cambio? ¿Por qué nos oponemos a cualquier modificación de nuestra rutina diaria, de nuestros hábitos y costumbres? Lo cierto es que, a pesar de que a lo largo de nuestra vida aceptamos cambios cruciales, tales como el matrimonio, los hijos, la incorporación a las nuevas tecnologías o los desafíos de nuevos empleos, algunos hábitos nos resultan innegociables y, por más que queramos, no conseguimos erradicarlos.

In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes.

New York Times best-selling author Dan Heath examines how to prevent problems before they happen, drawing on insights from his innovative behavior research, as well as hundreds of new interviews with unconventional problem solvers. Most of us spend our days handling a deluge of pressing issues. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why stop at treating the symptoms when you could develop a cure?

Au travail comme à la maison, quand on veut changer quelque chose (améliorer son chiffre d'affaires, se mettre au vélo, pousser son conjoint à arrêter de fumer...), une montagne d'obstacles surgit forcément : trop de contraintes, pas le courage, trop compliqué... Malgré nos bonnes volontés, nous résistons au changement ! Pourtant, c'est facile d'y arriver ! Au programme, dans ce livre : Un concept simple pour expliquer les mécanismes du comportement.

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie.

Dan Heath, explora cómo prevenir los problemas antes de que estos ocurran, basándose en los conocimientos de cientos de entrevistas mantenidas con “solucionadores”. Explora las fuerzas psicológicas que nos empujan a tener ese tipo de comportamiento, incluyendo la “ceguera ante los problemas”, que puede provocar que no seamos capaces de ver los graves conflictos que nos rodean. Explica cómo anticiparnos al origen del problema en lugar de reaccionar cuando este sucede, introduciéndonos en la mentalidad de aquellos que han conseguido superar ese tipo de comportamiento.