Resultado de "Lisa Brandt" em Todas as categorias

Trade Up follows the fictional journeys of several young people who find their futures in skilled trades. Madison’s dream of becoming an electrician means she must reconcile with her parents’ hopes that she’d become “someone who carried a briefcase to work”. Jordan, Madison’s mentor, weighs his options as a family man and busy journeyman. Jacob discovers his love for working with his hands, just like his grandfather. Fuuads chooses a completely different path from the one his parents planned for him. Bob has built a career not unlike John Finan’s own.

Broadcaster and writer Lisa Brandt has booked and interviewed thousands of guests. She knows firsthand that people in the media are deluged with pitches for airtime and print space. Sometimes, what’s offered is of value to them. Other times, it’s not. The media must keep its listeners, viewers, and readers in mind while making these decisions. PR reps, publicists, business owners, and artists have to make a business case. But too often, they have no idea how to do it or who they’re pitching to. Or worse, they expect the media personnel to do the work for them.