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For some people, the thought of quitting their day job to become an entrepreneur is exciting. For others, it’s terrifying. After all, a stable job that provides a weekly paycheck is a safety net. Not everyone has the money or the urge to assume the risks of self-employment. But what if we could create an additional stream of income quickly and easily without giving up the stability of a full-time gig? Enter: the side hustle. Sheldon Leonard is no stranger to this world, having launched more than a dozen side hustles in his lifetime.

Your business should have a story to tell. From the moment you first launched, you began creating it. With every product or service you release, you mine an even more focused niche in your field. All this builds to one concept-brand identity. Does yours stand out? Leonard has unleashed the secret to building forward-looking brand identities and unique business stories. In Brand Identity, you will learn how to develop a powerful brand identity by mixing your personality and values with the functionality and purpose of your products, becoming an indispensable brand and company.