Episódios

  • Exploring the Benefits of Chat GPT: How AI Can Enhance Copywriting, Automate Tasks, and Generate Value
    Jan 3 2023

    In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creating virtual assistants to handle mundane tasks like making grocery lists or writing blog posts. While acknowledging that chat GPT may replace some jobs, they also highlight the potential for new job opportunities for those who know how to effectively use the technology. Overall, the duo expresses their enthusiasm for the potential of chat GPT to increase productivity and efficiency.

    IN THIS EPISODE, YOU'LL LEARN: 

    • 00:00:00 - Leveraging Fiverr to create more job opportunities for Facebook Ads through brainstorming
    • 00:02:32 - Giving small creators a competitive edge with copywriting automation
    • 00:08:53 - Gaining perspective through feedback and iteration
    • 00:13:13 - The potential of AI for automating instructions and scripts
    • 00:16:36 - Similar inputs leading to similar outputs in copyrighting
    • 00:21:28 - Using a personal VA to automate tedious tasks
    • 00:22:54 - Google's AI projects and their role in simplifying search
    • 00:26:58 - Success with chat: no engineering skills required
    • 00:31:01 - Automating small tasks with local storage
    • 00:35:02 - Embracing new technology like Google's Ad Platform and AI capabilities
    • 00:36:51 - Accepting complexity and preparing for change
    • 00:38:27 - Boosting productivity through human innovation

    Links and Resources:

    Tom's LinkedIn

    Tiereleven.com

    Get your queries answered here: hi@tiereleven.com

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    42 minutos
  • How AI Took Over Google Ads in 2022 and What's Coming Next in 2023
    Dec 27 2022

    This episode discusses the use of an app called Captions and how it can help create titles for videos. The group then goes on to discuss how to use audience targeting in performance marketing, and how it can be used to improve the performance of campaigns. He then talks about how Google Ads has changed this year, with the introduction of Universal Analytics and GTA4. He also mentions that Google no longer creates expanded text ads, and now allows for 15 headlines and four descriptions in each ad. Finally, he talks about how using Universal Analytics can be beneficial for those who want to do their own research.

    IN THIS EPISODE, YOU'LL LEARN: 

    00:00:00 Adapting To Change And Learning From Teammates: My Experience With Machines As Friends And Enemies

    00:06:39 Maximizing Performance With In-market Audiences

    00:15:17 Google Ads Performance Max: Goodbye To Digital Marketing In 2022

    00:16:46 Lack Of Time For Small Business Owners To Keep Up With Rapid Changes

    00:21:09 Conversion Farming: A Feedback Loop For Website Value

    00:26:31 Maximizing Performance For A Strong Finish In 2022

    00:31:26 Google's Big Change In Data Management And Targeting

    00:34:31 Google's Ability To Identify Intention Behind Search Improving

    00:37:58 Decreasing People's Use Of Channels For Improved Clarity

    00:42:27 Maximizing YouTube Potential With Data Analysis

    Links and Resources:

    Ralph's LinkedIn

    Tom's LinkedIn

    Tiereleven.com

    Get your queries answered here: hi@tiereleven.com

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    49 minutos
  • Why Meta Told Us to Spend LESS Money
    Dec 23 2022

    This episode of the Customer Acquisition Show discussed how a customer was spending too much time in the conversion phase of their customer acquisition path and not enough in the awareness and consideration phase. Meta showed data that proved that this is the strategy moving forward, and that it is important to consider awareness as well as consideration when rethinking an overall strategy. The customer was able to get CPMs at a dollar for their consideration campaigns, but their conversion campaigns were around $30.00 with a combined blended CPA that was scaling and growing. To take the next step toward growing your customer base, visit Tier 11 for more information on how to optimize your customer acquisition path strategy.

    IN THIS EPISODE YOU'LL LEARN:

    00:00:47 Competition Heats Up: Rising CPAs Reveal Shocking Advertising Strategies

    00:01:18 Company Reevaluates Customer Acquisition Strategy After Unusual Spending Habits Revealed

    00:01:48 Maximizing Advertising Dollars: Capturing Video Views And Retargeting For Conversion

    00:03:08 Tier 11 Sees CPMs Drop After Implementing High Value Content And Retargeting Strategy

    Links and Resources:

    Ralph's LinkedIn

    Tiereleven.com

    Get your queries answered here: hi@tiereleven.com

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    5 minutos
  • Navigating the Complexities of Crafting Effective Copy
    Dec 20 2022

    This episode discusses the importance of crafting effective ad copy for Facebook ads. It explains that the most important part of the ad copy is the two or three sentences that appear above the fold, as this is what will get people to click and read more. It also emphasizes not using acronyms and big words in this section, as it can be an instant turn off. The video then goes on to discuss how to craft effective ad copy, such as introducing a problem and leveraging current events. It also mentions different Facebook groups that can be helpful for aspiring copywriters. Finally, it emphasizes the importance of balancing evergreen copy with topical events in order to create effective ad copy.

    IN THIS EPISODE, YOU'LL LEARN:

    00:00:00 Maximizing Productivity As A Copywriter: Tips From The Customer Acquisition Show

    00:06:14 The Importance Of Above The Fold Copy In Facebook Ads

    00:12:08 Bypassing Policies And Using Stories For Persuasive Copywriting

    00:22:35 Introducing Writing As A Career Option To Unaware Individuals

    00:28:41 Finding Success With Ad Swipes


    Links and Resources:

    Tom's LinkedIn

    Tiereleven.com

    Get your queries answered here: hi@tiereleven.com

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    45 minutos
  • The Secrets to Lifelong Customers: Understanding the Need for Customer Acquisition Amplification
    Dec 16 2022

    What marketing framework do the guys at Tier11 use to successfully manage $100M in annual Digital Ad spend?

    On today's episode, Ralph Burns and Tom Meridith break down the Customer Acquisition Framework (CaAMP). Tom explains that search algorithms are really good at finding the right people for your business. You just have to feed them the right content - and that's where CaAMP comes into the picture. 


    Tune in to hear the duo reveal how they use CaAMP to get more customers, increase their lifetime value, and drive business revenue. Remember, to succeed in marketing, you need a robust and multi-funnel strategy. Platforms evolve quickly, and short-term "hacks" won't cut it if you want to stick around long-term. 


    IN THIS EPISODE, YOU'LL LEARN: 

    00:00 Introduction

    02:00 The fundamentals of the CaAMP framework

    03:21 Nugget: The love sandwich and the power of testimonial videos

    07:09 The birth of the CaAMP framework

    09:49 The hardest parts to crack in the 7 levels of awareness 

    13:31 How many times should you 'touch' a potential buyer?

    14:32 Why organic and paid search should always work together

    16:38 CaAMP is all about raising awareness for your products or services

    18:19 The continual evolution of the CaAMP framework

    21:29 Linking the levels of customer awareness to your marketing goals

    26:55 The Creative Lab and what it's all about

    28:44 How to give your customers reasons and opportunities to buy

    31:01 The Traffic Harmonizer and why it's so effective

    33:40 The main idea behind the Customer Acquisition Show

    35:09 Conversion architecture and after the click optimization 

    37:06 Understand that every good offer has a shelf life

    41:35 Parting thoughts


    Links and Resources:

    Ralph's LinkedIn

    Tom's LinkedIn

    Customer Acquisition Amplification

    Tiereleven.com

    Get your queries answered here: hi@tiereleven.com

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    44 minutos
  • Optimizing Your Customer Acquisition
    Dec 13 2022

    Do you believe in your marketing strategy? Can it double a client's revenue and increase their booked calls by 230%, all in less than 3 months? 

    On today's episode, Ralph breaks down a recent case study where they helped a coaching client increase their booked calls by 230%, drop the cost per booked call by 54%, and grow their revenue by 107%, all in less than 3 months. The framework they used is what the guys over at Tier 11 use to help businesses scale, grow and enhance a client's long-term value.


    Tune in to hear Ralph share how he used the Customer Acquisition Amplification(CaAMP) to attract and convert more customers and what you can do to drive similar results in your business. 


    IN THIS EPISODE, YOU'LL LEARN: 

    00:00 Introduction

    01:30 Client profile and the goal of the campaign

    02:07 Deep dive research and why it's important

    03:29 How the Creative Lab can help fix your messaging 

    04:58 Creating messaging that resonates with your ideal client avatar

    05:51 How to uncover the real goal of your ad campaign

    07:33 Effective ways to increase show-up rates on booked calls

    09:55 The effectiveness of testimonial mashup videos

    12:10 The beauty of using the Customer Amplification Framework


    Links and Resources:

    Ralph's LinkedIn

    Customer Acquisition Amplification

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    14 minutos
  • Ad Traffic Levels Explained
    Dec 9 2022

    What is the most important question to ask when building a new marketing campaign?

    Hint - it's not "what am I selling?" or "features and benefits." Yes, these are critical questions that need answering. But as a marketer, the most important question to ask is, "who are my customers and how aware are they of the problems I'm trying to fix?" Only then can you create messaging that will most likely generate the greatest results.


    In today's episode, Tom Meridith sits down with Ralph Burns, Aaron Crocker, and Rachel Hoxmeier to discuss ad traffic levels and how marketers can use the "5 levels of customer awareness" to create successful marketing campaigns.


    IN THIS EPISODE, YOU'LL LEARN:

    00:00 Introduction

    00:54 Ad traffic levels: the foundation of all marketing campaigns

    02:50 The 5 levels of customer awareness 

    05:04 How to engage with prospects at different levels of awareness 

    07:53 Empathy is a marketer's most important trait

    11:10 Customer problems are markets, and solutions are products

    13:37 Target specific markets with customized ads

    15:45 Before you sell, understand the 5 levels of awareness

    18:10 The two main types of messaging in every ad copy

    23:20 How to target "Solution Aware" customers

    27:00 How to present the benefits and uniqueness of your product

    30:00 Elements that make your marketing claims more believable

    33:46 Ways to communicate the value of your product

    37:09 Hardest level in the 5 levels of traffic

    40:50 The 5 levels of awareness in one piece of messaging

    43:50 The basics of awareness-level copywriting

    45:21 Understanding the levels of customer intent 

    48:41 Marketing success is all about trial and error

    51:30 What is a Trojan Horse video?

    56:00 What to do with a non-performing ad

    58:10 Parting thoughts 


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    Tiereleven.com

    Get your queries answered here: hi@tiereleven.com

    Breakthrough Advertising by Eugene M. Schwartz

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    1 hora
  • Discover The Benefits Of Performance Max For Long-term Success!!
    Dec 6 2022

    What to know how to get the most out of Performance Max? Here's some news for you: how Performance Max is supposed to work is completely different from how it actually works. 

    Even with Google's Performance Max set to celebrate its first anniversary, many marketers still don't know how to get the most out of it. You see, Performance Max is not a magic bullet that you deploy and all your problems disappear. It's amazingly powerful, but it was designed to complement keyword-based search campaigns across all of Google's advertising channels. 


    In today's episode, Tom Meridith sits down with members of Tier 11's Google Advertising Division to answer some of the more pressing questions about Performance Max, how it compares to other campaigns, and how to use it to unlock new audiences and drive results.


    IN THIS EPISODE, YOU'LL LEARN:

    00:00 Introduction

    00:56 Biggest takeaways from P-Max since its launch

    04:17 Understanding what not to do with P-Max

    06:02 Why you should never follow Google recommendations on how to run ads

    07:50 How Google ads are supposed to work versus how they actually work

    10:26 P-Max's inability to target specific locations

    11:55 Flawed assumptions about P-Max campaigns 

    14:25 Focusing on the right metrics for Google ads

    17:45 How to settle on the right conversion events for Google Ads

    20:20 Can you use P-Max to increase a customer's lifetime value?

    23:54 How to run P-Max and Google search ads simultaneously

    26:45 Reasons why you need to optimize your site  

    28:22 Use SEO and P-Max together to become unstoppable

    30:46 The death of video display keyword targeting

    34:14 How to split your budget for P-Max and search campaigns

    35:00 Assets and Creatives For Black Friday, Cyber Monday

    42:07 Never change things that are already working 

    43:30 Parting thoughts 


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    Tiereleven.com

    Maria's LinkedIn

    Get your queries answered here: hi@tiereleven.com

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    45 minutos