Títulos em Ciências e Engenharia

Veteran science journalist Leonard David explores the moon in all its facets, from ancient myth to future "Moon Village" plans. David offers inside information about how the United States, allies, and competitors, as well as key private corporations like Moon Express and Jeff Bezos's Blue Origin, plan to reach, inhabit, and even harvest the moon in the decades to come. Spurred on by the Google Lunar XPRIZE - $30 million for the first to get to the moon and send images home - the 21st-century space race back to the moon has become more urgent, and more timely, than ever.

In Apollo's Legacy, space historian Roger D. Launius explores the many-faceted stories told about the meaning of the Apollo program and how it forever altered American society. The Apollo missions marked the first time human beings left Earth's orbit and visited another world, and thus they loom large in our collective memory. Many have detailed the exciting events of the Apollo program, but Launius offers unique insight into its legacy as seen through multiple perspectives.

Há 66 milhões de anos, os dinossauros, as criaturas mais temidas da Terra, pereceram. Hoje, seguem como um dos maiores mistérios do nosso planeta. Este audiolivro revela, como nunca antes, uma extraordinária saga de 200 milhões de anos. Baseando-se nas mais recentes descobertas científicas, Steve Brusatte, um jovem paleontólogo norte-americano que desponta como destaque na área, reconstitui esse mundo perdido e esclarece as origens enigmáticas, a evolução espetacular, a diversidade impressionante, a extinção cataclísmica e o legado duradouro dessas criaturas.

Through immersive and intimate reporting, When the Heavens Went on Sale reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. This is the tale of technology’s most pressing and controversial revolution, as told through fascinating characters chasing unimaginable stakes in the race to space.

A noted space expert explains the current revolution in spaceflight, where it leads, and why we need it. Astronautical engineer Robert Zubrin spells out the potential of these new developments in an engrossing narrative that is visionary yet grounded by a deep understanding of the practical challenges. Fueled by the combined expertise of the old aerospace industry and the talents of Silicon Valley entrepreneurs, spaceflight is becoming cheaper.

Launius places American and Soviet programs on equal footing - following American aerospace engineers Wernher von Braun and Robert Gilruth, their Soviet counterparts Sergei Korolev and Valentin Glushko, and astronaut Buzz Aldrin and cosmonaut Alexei Leonov - to highlight key actions that led to various successes, failures, and ultimately the American Moon landing.

Within a few years, humans will be able to voyage to Mars. SpaceX is at the forefront of companies already building fleets of spaceships to make interplanetary travel as affordable as Old-World passage to America – to the New World. We will settle the red planet, transforming its raw materials into resources and tackling the challenges that await us, creating a new frontier for humankind. Dr Robert Zubrin explains how populous Martian city-states will emerge, producing their own air, water, food, power and more. How they must be beautiful to attract settlers, and what that might look like.

É pior, muito pior do que você imagina. O ritmo lento atribuído à mudança climática é um mito; talvez tão pernicioso quanto aquele que nega sua existência por completo. Mortes por calor, fome, enchentes, queimadas, queda da qualidade do ar, desertificação, colapso econômico... Essa é só uma amostra do que está por vir. E a mudança acontecerá muito rápido. Se não revolucionarmos por completo o modo como vivem bilhões de seres humanos, partes extensas do planeta se tornarão inabitáveis, e outras serão inóspitas, ao fim deste século que vivemos.

The most urgent story in modern tech begins not in Silicon Valley but two hundred years ago in rural England, when workers known as the Luddites rose up rather than starve at the hands of factory owners who were using automated machines to erase their livelihoods. The Luddites organized guerrilla raids to smash those machines—on punishment of death—and won the support of Lord Byron, enraged the Prince Regent, and inspired the birth of science fiction. This all-but-forgotten class struggle brought nineteenth-century England to its knees.

Dreaming is one of the most underappreciated functions of the human brain, yet our very survival as a species depends on it. In This Is Why You Dream, dual-trained neuroscientist and neurosurgeon Dr. Rahul Jandial explores the landscape of our subconscious, tracing the latest cutting-edge dream research and brain science to show why humans have retained the ability to dream across millennia, and how we can now harness its wondrous powers to improve our sleeping and waking lives.

Mindshift reveals how we can overcome stereotypes and preconceived ideas about what is possible for us to learn and become. At a time when we are constantly being asked to retrain and reinvent ourselves to adapt to new technologies and changing industries, this book shows us how we can uncover and develop talents we didn't realize we had - no matter what our age or background.

Nos últimos anos a ciência tem comprovado que as árvores e o homem têm muito mais em comum do que poderíamos imaginar. Assim como nós, elas se comunicam, mantêm relacionamentos, formam famílias, cuidam dos doentes e dos filhos, têm memória, defendem-se de agressores e competem ferozmente com outras espécies. Em A vida secreta das árvores, o engenheiro florestal alemão Peter Wohlleben alia seus 20 anos de experiência às últimas descobertas científicas para examinar o dia a dia desses seres fantásticos.

Todo mundo precisa de oito horas diárias de sono? Por que comer após o pôr do sol pode afetar nosso peso? As pesquisas do neurocientista Russell Foster sobre o relógio biológico nos orientam para os horários ideais de dormir, comer, praticar exercícios, estudar e trabalhar. Saiba como viver em harmonia com o seu.

How will artificial intelligence affect crime, war, justice, jobs, society, and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology - and there's nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who's helped mainstream research on how to keep AI beneficial.

How do trees live? Do they feel pain or have awareness of their surroundings? Research is now suggesting trees are capable of much more than we have ever known. In The Hidden Life of Trees, forester Peter Wohlleben puts groundbreaking scientific discoveries into a language everyone can relate to.

No one has done more to transform our understanding of trees than the world-renowned scientist Suzanne Simard. Raised in the forests of British Columbia, where her family has lived for generations, Professor Simard did not set out to be a scientist. She was working in the forest service when she first discovered how trees communicate underground through an immense web of fungi, at the centre of which lie the Mother Trees: the mysterious, powerful entities that nurture their kin and sustain the forest.

The entirety of the human brain’s 4-billion-year story can be summarised as the culmination of five evolutionary breakthroughs, starting from the very first brains, all the way to the modern human brains. Each breakthrough emerged from new sets of brain modifications, and equipped animals with a new suite of intellectual faculties. These five breakthroughs are the organising map to this book, and they make up our itinerary for our adventure back in time. Each breakthrough also has fascinating corollaries to breakthroughs in AI.

Having done field work in New Guinea for more than 30 years, Jared Diamond presents the geographical and ecological factors that have shaped the modern world. From the viewpoint of an evolutionary biologist, he highlights the broadest movements both literal and conceptual on every continent since the Ice Age, and examines societal advances such as writing, religion, government, and technology.

Stories mould who we are, from our character to our cultural identity. They drive us to act out our dreams and ambitions, and shape our politics and beliefs. We use them to construct our relationships, to keep order in our law courts, to interpret events in our newspapers and social media. Storytelling is an essential part of what makes us human.

Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance. Simply put, the world is shifting from products to services. As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses.