Títulos em Marketing e Vendas

How can leaders adapt to the rapid change of technology's impact on business? How can AI be leveraged for more intelligent decision making? Can our choices be simultaneously good for business and the world? This book provides leaders with the first steps to answer these important questions. For over thirty years, technology has become more interwoven with both our professional and personal lives. In the future, the integration of tech, business, and life will become even more seamless.

Mary Ann O'Brien, Founder and CEO of award-winning marketing firm OBI, and the brains behind the revolutionary O'Brien Voice of Customer (O.VoC) survey, has been called The Mother of Modern Marketing. Now she's sharing her unique, highly-successful approach to helping clients attract and retain customers in Ask and Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers.

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"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.

In Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses, Rubel draws upon her deep experience in all aspects of PR to help business owners, corporate executives, marketing professionals, and communications students of all types identify and capitalize on opportunities to grow their businesses.

Are you frustrated with your agency's plateauing growth, even after trying multiple marketing strategies? Have you ever wondered if narrowing your agency's focus to a specific vertical could lead to faster growth, better retention, and a more streamlined business model? Anyone, Not Everyone provides a simple solution to a big problem that digital agency owners face: serving too many types of clients. In it, leading agency advisor Corey Quinn guides listeners through his proven 5-step process, helping them transform from a generalist agency to a vertical market specialist.

Our book demystifies the art of negotiation, proving that with the right techniques and mindset, anyone can become a master. Say goodbye to self-doubt and hello to confident deal-making! Arm yourself with the proven strategies in this book, and watch as you navigate negotiations with confidence and acumen, regardless of your starting point.

As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves? The Giant's Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific organizations, and communication experts in research institutions. It provides a clear, insightful approach to sharing and promoting scientific innovations, products, and services.

Coleman delivers communication in a way you’ve never experienced before! He gives you the answers to all your question and more – examples that will blow your mind – straight up and to the point. With a little humor thrown in for effect. Tapping into his more than 30 years of experience in radio and advertising, Michael reveals the truth – what works and what doesn’t. His focus on the customer and how to make your branding, marketing, and sales always serve that customer is what makes this guidebook the ONLY book you need to skyrocket your business this year.

Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them. A practical, digestible, principle-based guide for developing strong brand partnerships has never existed... until now. Brand Together presents a principle-based approach for developing successful brand partnerships.

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

Entrepreneurial leaders think differently. They do their own research, then take decisive actions. They weigh risks versus rewards. They're creators, problem solvers, and take on challenges as opportunities. Most importantly, they view their business as a chapter in their life, not their identity. They love to empower others to grow their business through innovation, continuous improvement, and 5-star customer experience.

This book teaches you how to determine the valuableness of any item so that you can decide whether or not to buy it in order to sell it for hundreds or thousands of dollars each on websites like EBay and Amazon. This book teaches you how to quickly find more valuable stuff in higher quantities, while paying less than a dollar per item for everything you sell for a hundred dollars each online.

In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.

Beyond its click-worthy title and eye-catching cover, this book serves a greater purpose: to equip you with the knowledge to critically engage with online content, making informed choices in a sea of headlines vying for your attention. Whether you're a marketer aiming to craft compelling campaigns, a content creator seeking to connect with your audience, or a curious listener eager to understand the dynamics of digital communication, this book holds valuable insights for you.

Are you feeling overwhelmed when making financial decisions because you don’t have visibility to your numbers? Do you wish you had a simple guide that tells you exactly what numbers to look at and strategies for how to improve them? The Money Queen model was designed for you! This book provides insight, strategies, tools, and resources to jumpstart you toward financial empowerment so you can step into that next-level leader you know yourself to be.

Your Ticket To Explore is essential preparation before heading off on adventures to destinations such as ‘New Clients’, ‘Dream Projects’ and ‘More Ease and Fun’. This book will take you from anxious traveler to curious explorer, excited about what lies ahead. Enjoy this entertaining and actionable listen that offers a new approach to marketing your translation business.

Whether you're a real estate agent, a real estate investor or a realtor, you need to know how to build a successful real estate business (starting with nothing). Before Anthony Joseph built real estate companies that make things worth making, became a real estate millionaire, and wrote bestselling books, he was broke, jobless, and struggling to make ends meet. Anthony had grown up with big dreams, but he came from a culture that taught him to be more reasonable and less demanding to enjoy another version of middle class success. He didn't accept this values and beliefs list.

Audible Millonario Voz Virtual es su guía definitiva para dominar Virtual Voice, Audiobook Creation Exchange (ACX) y Kindle Direct Publishing (KDP). Virtual Voice es la innovadora tecnología de voz generada por computadora de Amazon que produce audiolibros en cinco pasos. Aunque todavía está en versión beta, los autores estadounidenses han publicado más de 30.000 audiolibros utilizando Virtual Voice.

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