Resultado de "Bobby Jones" em Todas as categorias

Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way?

Before Chipper Jones became an eight-time All-Star who amassed Hall of Fame-worthy statistics during a 19-year career with the Atlanta Braves, he was just a country kid from small-town Pierson, Florida. A kid who grew up playing baseball in the backyard with his dad, dreaming that one day he'd be a major league ballplayer. With his trademark candor and astonishing recall, Chipper Jones tells the story of his rise to the MLB ranks and what it took to stay with one organization his entire career in an era of booming free agency.

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.