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The B2B Leaders Guidebook is Jim Irving’s eagerly awaited follow-up to the critically acclaimed B2B Selling Guidebook. It’s for those who already are, or who are about to become, leaders of business teams, startup businesses, corporate business units, all types of sales teams and small to medium businesses (SME’s). It’s for managers, leaders, and entrepreneurs - and those who engage with them.

The B2B Leaders Guidebook is Jim Irving’s eagerly awaited follow-up to the critically acclaimed B2B Selling Guidebook. It’s for those who already are, or who are about to become, leaders of business teams, start-up businesses, corporate business units, all types of sales teams, and small to medium businesses (SME’s). It’s for managers, leaders, and entrepreneurs - and those who engage with them.

The B2B Selling Guidebook is a practical, concise and easy to follow guide to Business-to-Business selling. The author has taken the most important lessons he has learned in a successful career now exceeding 43 years in B2B and high end "Enterprise" sales and sales leadership roles. He sets these lessons out for you to quickly and easily understand, without going through the pain he had to experience in learning them! With examples taken directly from his career, from the early stages all the way to senior corporate executive and managing director/CEO roles.