Resultado narrado por "Christopher Oxford" em Todas as categorias

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.

While the main focus of the book is on telling the stories, some scene-setting is provided at the beginning, and each chapter also contains a section of commentary to explain what is going on and its significance. The Norse myths have gained widespread attention in the English-speaking world, partly through a Scandinavian diaspora, especially in the USA, and partly through a great interest in the myths and legends which lie behind Viking activity.

B.K.S. Iyengar, whose teachings on yoga are followed throughout the world, reflects upon his lifetime's experience on the yoga path. The structure of the book follows the different aspects of that path (from Freedom Awaits, through The Physical Body, The Energy Body, The Mental Body, The Intellectual Body, and The Divine Body, to Living in Freedom) and provides a learning framework for yoga as well as an invaluable discourse on life.

A very accessable guide that fills the gap between academic analysis and less-critical retellings of the myths and legends. Marytn Whittock provides an accessible overview while also assessing the current state of research regarding the origins and significance of the myths. Since all records of the myths first occur in the early medieval period, the focus is on the survival of pre-Christian mythology and the interactions of the early Christian writers with these myths.

Get yourself up to guru speed. This insightful guide, which has proven hugely popular around the world in hardback, not only includes the most significant ideas that have influenced the management of business over the past century, but it also includes entries on the most influential business thinkers of the past and present.

For centuries the Celts held sway in Europe. Even after their conquest by the Romans, their culture remained vigorous, ensuring that much of it endured to feed an endless fascination with Celtic history and myths, artwork and treasures. A foremost authority on the Celtic peoples and their culture, Peter Berresford Ellis presents an invigoration overview of their world. With his gift for making the scholarly accessible, he discusses the Celts' mysterious origins and early history and investigates their rich and complex society.

She is the most beautiful woman in the world. Discovered in a Berlin cabaret in the roaring 20s, she is brought to the glamour of LA. She becomes a superstar of the silver screen and Hollywood’s darling, but nothing perfect lasts forever. The cost of beauty is always high, for those who have it and those who live in its shadow. The weight falls on her daughter to untangle the complicated truths of being ordinary beside an extraordinary mother, a woman who has skewed her perception of reality, a woman adored by the world, but from whom her daughter longs to escape.

In science, no -one believes the Earth is flat anymore. Economists, on the other hand, haven't budged from their original worldview. Market capitalism depends on seven big ideas: competition, the "invisible hand", utility, agency theory, pricing, shareholder value, and limited liability. These served the world well in the past, but over the years they have become cancerous and are slowly killing the system as a whole.

This is the inside story of the infamous Clermont Set: five friends who became the most stylish and exclusive gamblers in 1960s London. They included the Clermont Club's eccentric founder John Aspinall; Dominic Elwes, who was to betray the set's code of silence; the socialite owner of Annabel's, Mark Birley; flamboyant playboy James Goldsmith; and the infamous Lord "Lucky" Lucan.

In the spring of 1945, at Rechnitz on the Austrian-Hungarian border, not far from the front lines of the advancing Red Army, Countess Margit Batthyany gave a party in her mansion. The war was almost over, and the German aristocrats and SS officers dancing and drinking knew it was lost. Late that night, they walked down to the village, where 180 enslaved Jewish labourers waited, made them strip naked, and shot them all before returning to the bright lights of the party.

Thus Spoke Zarathustra is one of the most extraordinary - and important - texts in Western philosophy. It was written by Friedrich Nietzsche between 1883 and 1885. He cast it in the form of a novel in the hope that his urgent message of the 'death of God' and the rise of the superman (Ubermensch) would have greater emotional as well as intellectual impact.

Twenty of the most crucial moments in Britain's history. BBC History Magazine asked a selection of leading historians to choose and describe the twenty most important turning points in British history from AD 1000 to 2000. Collected together, their choices present a new way of looking at our nation's story.

Christmas 1913: In Britain, people are debating a new dance called ‘the tango’. In Germany, they are fascinated by the wedding of the Kaiser’s daughter to the Duke of Brunswick. Little did they know that their world was on ‘The Eve of War’, a catastrophe that was to engulf the continent, cost millions of lives, and change the course of the century. And yet behind the scenes, the Great Powers were marching towards what they thought was an inevitable conflict.

When war broke out in 1914, Somerset Maugham was dispatched by the British Secret Service to Switzerland under the guise of completing a play. Multilingual, knowledgeable about many European countries, and a celebrated writer, Maugham had the perfect cover, and the assignment appealed to his love of romance, and of the ridiculous. The stories collected in Ashenden are rooted in Maugham's own experiences as an agent, reflecting the ruthlessness and brutality of espionage, its intrigue and treachery, as well as its absurdity.